Wednesday, 3 November 2010

Visual Language: Pantone

Colour Theory

  • High contrast makes things easier to read - changing the contrast can change somethings effectiveness
  • The laws of physics are the basis of colour theory, so they are the same everywhere
  • The full range of visible colours can be seen through the proportionable adjustment of just three colours
  • Millions of colours can be created by mixing RGB in different quantities
  • Primary Colours - Red, Yellow, Blue
  • Secondary Colours - Orange, Violet, Green - Made from mixing two primaries
  • Tertiary Colours - The mid point between primaries and secondaries - E.g. Yellowy-green
  • RGB Colours are made for screen, CMYK are for print

For visual language, we had to collect 10 objects over a week in one colour scheme, mine being blues. The first image shows my collection and the second contains the items collected by my group.
In our colour groups, we ordered our items so that they were in the order of colours in the colour wheel. We had to make sure our items blended into the items of the neighbouring groups. 

Here is a photograph of the different groups as one: red, orange, yellow, green, blue and violet.


We then used a pantone colour matching system reference guide to find the exact pantone of 10 objects from our collection. This was difficult to do as there were so many colours to choose from. Pantone is a standardised, universal set of colours. After finding the pantone for these items, I created a square for each item on Photo shop, filling each square in with the correct pantone code.

Pantone Matching System

Plate [Coated Euro - 246-3C C 95 M 0 Y 25 K 0]
 

02 Wallet [Solid Coated - 2767C 16ptsP Blue 72.7% 6ptsP Black 27.3%]
 

Crate [Coated Euro - 222-4C C 80 M 25 Y 0 K 5]
 

Spray Lid [Solid Coated - 2738C 12ptsP Red Blue 75% 4ptsP Violet 25%]

Milk Bottle Top [Solid Coated - 2728C 6ptsP Ref Blue 37.5% 2ptsP Violet 12.5% 8ptsP Trans Wt. 50%]

Plastic Tub [Solid Coated - 298C 3 1/4ptsP Pro Blue 20.3% 3/4ptsP Ref Blue 4.7% 12ptsP Trans Wt. 75%]

Crayon [Solid Coated - 3105C 14 1/2ptsP Pro Blue 87.9% 1 1/2ptsP Ref Blue 9.1% 1/2ptsP Black 3%]

Paper [Solid Coated - 299C 6 1/2ptsP Pro Blue 40.6% 1 1/2ptsP Ref Blue 9.4% 8ptsP Trans Wt. 50%]

Ball [Solid Coated - 312C 6 1/2ptsP Pro Blue 40.6% 1 1/2ptsP Green 9.4% 8ptsP Trans Wt. 50%]

Bobble [Solid Coated - 294C 8ptsP Ref Blue 47.1% 8ptsP Pro Blue 47.1% 1ptsP Black 5.8%]