Final Submission Boards

Re-Written Final Briefs

Look at these posts to see the development of the briefs. As you can see the fourth brief has changed dramatically, and some are quite different to what I initially thought I would do. These decisions are explained on the relevant blog posts.

Brief Ideas 26/09/12
Briefs to discuss at tutorial 4/10/12
Briefs with Brief 1 added 12/11/12

Brief 1

Competition Brief + Type Skills Brief = Initial Written Brief
Tigerprint Brief
Final Brief

Brief 2

The Internet Initial Statement of Intent
Initial Statement of Intent
Brief Draft 2
Final Written Brief

Brief 3

Initial Statement of Intent
Final Written Brief

Brief 4

Graphic Design Museum Initial Statement of Intent
MGD Brief
Change of Direction
MCD: Final Written Brief 

Brief 5

Mini Brief

Final Briefs 5/12/12

Final Crit

Here are my boards at the stage of the final crit. Unfortunately I didn't give myself enough time as I needed to make these boards, so they are unfinished. But I still have questions that I want answering about my boards. These are:

1. Is the line under the logo needed?

2. Are the images too big or small?

3. Do I write about how the brief was before and include info about development or just final pieces?

4. Does anything seem a bit irrelevant?

5. What do you think about the overall layout style?

BRIEF 1

I didn't realise quite how long it would take to arrange the photos on to my boards. Some of my photos didn't work out as well as I thought they had as well so theres a few that I need to retake.

I also struggled to work out what should be bigger and what should be smaller in terms of images, but found it useful when I printed the boards out to size to work out what was what.

BRIEF 2

I think for this brief the actual icons are better than the final products, so I wanted to make a feature of these. It still needs a bit of tweaking but I have managed to organise the products well in terms of size. The collective group shot of the products didn't turn out so somehow I need to re photograph this.

BRIEF 3

I haven't yet finished, printed or photographed this brief. I am panicking a bit about this, but at least I will just be able to copy the format of the brief from the other boards.

BRIEF 4

These were the first boards I did, and I spent ages on the placement of the images so think they are working quite well, I just need to correct a few mistakes and finish adding the text.

BRIEF 5 

This is a mini brief that I only started the other day, so the boards won't need to be printed. There will probably only be one or two, which will be saved as a pdf on my blog, but these boards will be the same format as the others.

FEEDBACK

For this crit we looked around everyones work individually, then in groups looked round the other peoples work, considering: blog content, blog organisation, presentation boards content and organisation. I had my unfinished boards and all of my final products to get feedback on.

General

- MCD briefs - brilliant/relevant application of branding to promo - especially posters. Range utilised.

- Good photography. Clear range for all briefs. Clear presentation. Great use of stock and different applications to products.

- Really clear boards so far, everything looks really organised. Photos look really professional and clear, communicate well. Good use of different stock with final products - shows you have tried and tested different things to get the most from your briefs.

- The YCN brief is looking good. Internet brief is spot on. Good range of products - well photographed except one image which looks a little dark.

Person 1/

- Are you going to be adding more photos to the 2nd and 4th boards of the card brief? Too much space.

- Love all the imagery for the internet brief, looks amazing. Very well laid out and plenty of good images to show how everything fits together.

- Really clear information, everything so far that you have written is relevant. All work is explained well, with the brief on the boards.

Person 2/

- The lines on the board aren't needed

- You need a range of big and small images depending on what you are trying to communicate within the product shot. So use a variation, but make sure they work consistently across boards.

- Don't include development on boards

- Boards are clear and concise

- Good documentation of all. Design decisions and well evaluated each image posted.

- Well organised. Producing well informed design decisions.

- It is evident that you have clearly related your DC posts to your design practise

- Lots of imagery to convey the products now need to add text to explain the designs

- Think about how you are organising the images, line them up, spacing. 

- Have a vectored image also.

Person 3/

- Briefs are clearly labelled and very well documented.

- Evaluation is sometimes a little brief but is consistent throughout

- Seem to be on top of all your briefs

- Really good break downs on design context of how work relates to each brief

- Development of briefs is evident when scrolling through

- Good balance between image and type

- Maybe relate context blogging of processes to possible ambitions within your briefs

- Really concise descriptions - outlines each brief really well

- Consistent layout across boards

- Photographed really well

- Related header along bottom of page and given print specs

- Board for the branding of each brief?

- Could do with the brief titles on the boards.

- Possibly draw attention to the fact you've developed logos for each swell

- Boards are really easy to navigate and clear. Just finish descriptions and should be ready to print.

PLAN OF ACTION

- Pick up on points in feedback, including:

- Get rid of lines - not needed

- Add text, check grammar and spelling

- Retake a few of the lower quality images

- Add branding to all of boards, and box to put 3d products in to make it clear it is mine

Brief 1 / Photo Shoot

Photo shoot

Brief 1 / Making the cards

Here are some photographs of the process of making the cards.

The cards I printed on to were already cut to this shape, because they were a set of premium quality 220gsm cards with inserts and envelopes that I bought from Paperchase. They are slightly cream and have a subtle texture. They look really high quality and I knew straight away they were the right stock to print on.

The printing is black and white (Except for the small amount of red on the UK Greetings logo on the back). I've then applied glitter glue to random letters and then foil glue, and then applied a sheet of either red or gold foil on top. I didn't want to use too many colours and I didn't want to apply this everywhere as I wanted the cards to look sophisticated not childish.

Ta da...

There are 5 different cards. (There are 5 best friend slogans and 1 design of the individual symbols - so 6 design sets)

I have also made other products which will be photographed properly in the photography studio soon. I have applied the foil and glitter to each product so everything works together.

These are:

- 6 x Postcards on thick white card 

- 6 x Badges (made with a badge it maker)

- 6 x Gift cards on thick white card

- Stickers printed on to glossy sticker paper

- 3 x Styles of wrapping paper printed on to thick white paper

- 5 x Gift bags on thick white card

& Packaging for each product (tags and headers)

Brief 1 / Product Packaging

I now need to package the products I have created, explaining their purpose and selling them to the target audience, while keeping the theme matching to the actual cards.

I need to package: the cards, the postcards, the gift tags, the badges, the gift wrap set.

Copy ideas:

Show your best friend how much you love them!

Premium quality 220gsm cards with a glitter and foil finish to celebrate International Friendship Day on August 4th 2013.

Message on insert reads: 'Happy Friendship Day. Thank you for being the best friend ever!'

Card comes with a badge to give your best friend and stickers to decorate and personalise the card.

Also available in the Friendship range are sheets of wrapping paper, postcards, gift bags and gift tags.

CARD PACKAGING

Has to include both my logo and UK greetings logo, a product description and title. I'm sticking with this shape as it will fit with the cellophane bags I have bought to package the cards in.

back:

front:

Final design. It contains all the needed information, but none of the pattern symbols as I just think they make it look too crowded, and don't think this would work well against the cards as they are so detailed.

Similar packaging for postcard, just changed the text on the back.

TAGS

... I am stupid and didn't flip the back over so they would work double sided...

The price tags will hang from products which aren't packaged. I'll use a nice ribbon in a colour that works with the products to hang the tags.

 For some reason the G is a bit dodgy and doesn't look like a g so avoiding using this. (Font - The Only Exception)

Final design... keeping it simple

Final tags for the different products:

Packaging is to be printed on to thick white card.

Brief 1 / Other Products

Symbols

I started off creating the other products by drawing out some symbols, based on the doodles around the existing typography, and then I edited these on photoshop. I've then arranged them in different ways, sometimes with the text, to suit the product they are for.

Products

Sticker Sheet

To be printed on to glossy sticker paper then I will cut out each sticker to be included in the packs.

Badges (badge it maker)

The badges for the badge it maker are 3cm each and will feature these patterns, with glitter and foil added.

Postcards

There are six different postcard designs featuring the messages and the symbol, with the use of a symbol on the back as a divider.

Wrapping Paper

 

Here I've been playing about with different layouts for the wrapping paper. I think the repeat pattern style of the middle sheet works the best.

Gift Bags

These are some experiments to how the elements can be arranged on to the gift bags to still work as a set with the other products.

I think this one is a bit too much..

Works well with the message but the back should be simpler...

Again, think this is a bit too much going on, and makes the bags look a bit cheap...

Simplistic design of the gift bag I have decided on: 

The backs of the gift bags feature different combinations of the pattern symbols.

Inside the bag I could keep it plain, include a patterned inside, or maybe add tissue paper or wrapping paper to make it look more realistic.

Gift Tags

This is an idea for how the gift tags could look. I want them to be this size (this sheet is A4) because I think that is a realistic gift tag size, and I don't want them to over power the actual greetings cards. I think this design with pattern on the front and back might be a bit too much.

The final gift tag designs. As you can see here I've gone back and added the UK Greetings card and my own logo to every product to make sure everything is linked and works as a set.