Final Submission Boards

Brief 5 / Printed Outcomes

As well as the ident for Inglenook Productions, I have created business cards for the three people I was doing branding for. This is because I wanted the outcome of the brief to be both digital and printed. I have just printed these out in digital print to show what they would ideally look like, but I intend to get them professionally printed as soon as possible.

Simply Plumbing.

I've applied sticky back plastic to the front of the cards to show what it would ideally look like, as it would be printed with a flood varnish on the front, but matte back. The gloss makes it look more professional, as does the thick card stock, and the matte back is something which I normally include on business cards, so notes can be scribbled on the back if need be. The card is available in two colour ways, because one is a hot tap and one is a cold.

Ben Mayfield.

These actually aren't finished, because I want to spend a longer time on this brief later. So I've just printed out an idea of what the cards could look like, using the things Ben wanted included on the cards. I think a range of cards showing off the different objects Ben has modelled would be the best option and hopefully I'll get around to this soon.

Inglenook Productions

Printing black on both sides is not something I would normally do, but think with this colour scheme it works best, to represent the theme of the warm colours, relating to the flames of an inglenook fireplace. The cards are really simple, with the focus on the logo design, and the information is written in Gill Sans, the same font I've used for the logo.

Brief 5 / Inglenook Idents

Idents

I started out by watching videos of big name movie companies indents, noticed a few similar traits such as the camera angle hovering from different views such as birds eye view, side on, and the text zooms in and out.

I was drawing out scenes for complicated idents but then realised that the best idents were the simple ones, that got the companies name stuck in the viewers head.

Here are some of the effects I tried in these ident experiments:

- Flicker effect: Go on opacity for layer, alt click stopwatch and type A=wiggle(7,25) The flicker was applied to give it a vintage, spooky feel, relating to theme of the inglenook fireplace

- To get layers to move together, place each individually and arrange at different starting and ending positions 

- Letters start out saying nook, and then push together so the o's are overlapping, the link is the intimacy of the letters.

- To get music on to after effects, download firefox, go to firefox add ons and download the download helper. Then when watching a video click the download logo and place on after effects as a video but hide the image or convert to a song on quicktime.

Final Ident:

The final ident brings in a few of the effects I have tried out in the previous idents, as well as adding in the sound of a crackling fire place (which I got off youtube), as suggested by the client. I've added a stock image of a vintage paper as the background, to add to this vintage theme.

This is a screenshot showing how crazy this file got! Instead of using the automatic light flicker effect, I added it in myself by constantly changing the opacity for each letter at different times. This was very complicated but I think the final effect looks far better. I'm really pleased with how this ident has turned out, especially because after effects is not my favourite program to use.

Brief 5 / Inglenook Productions

Inglenookproductions

This is another live branding brief that I have been working on as part of my mini brief. 
Inglenook film and theatre productions want a new logo that is relevant to their name.


They also want a 20 second ident and new logo ideas.

Inglenook is a type of fireplace, and keywords relevant to this that would also be relevant to what the theatre company say about themselves include: warmth, gathering, intimate, originality, adventure, experience.

Initial Logo Ideas:

OO's could be eyes
Could be a glow from the darkness
Close kerning represents intimacy
People sat around the fireplace watching tv
Lights could flicker on and off
Colours used should represent warmth such as orange flames
Bold text adds impact

Initial Drawings:

LOGO IDEA 1.

- Retro feel - Thin font - Sophisticated - Fun / Original - Slightly spooky look - Elegant curves

LOGO IDEA 2.

Inglenook logo represents the warmth of a fire, (colour), intimacy of sitting around the fire (kerning), impact of the fire (Bold text), sophistication and professionalism of company (choice of typeface).Added shadows to the interlinking oo's to make it more obvious what it is.

Favourite Logo: (Gills Sans)

Logo applied to business card:

Printed on to 350gsm gloss.

Brief 5 / Simply Plumbing UK

This is a mini branding project to add to my additional branding brief. This is a live brief, to create an identity for existing plumber, Craig Dougall of Simply Plumbing UK. The company currently has no form of identity, so needed a logo to represent the identity of the business. This logo will be used on business cards and as a sticker for a van. In the future it may be used for other purposes.

It was a pretty open brief, with the suggestions of looking at vintage taps and vintage colours to go along with this theme.

Look at:

- Vintage taps such as victorian taps, lever handles, regent lever taps

- Websites used to find taps include haysoferroll.co.uk and barwil.co.uk

- Retro colours, limited colour scheme, different colour card for hot and cold

Here are a collection of the images I have looked at:

Developmental drawings:

These are the design boards with the different themes of ideas. 

Originally I focused on copper pipe fittings, and creating illustrations of these on illustrator, based on the images I found when doing google searches to find different plumbing parts. I spent a while playing around with the piping on the back, and getting it to fit around the text. I thought these designs looked really good, but after thinking more about what I have actually been asked to create, I thought they were probably too illustration based, and not professional enough. I don't think the logo would be suitable to use at a large scale either.

The second idea was going back to the idea that was suggested to me, of looking at vintage tap heads. I tried to mix this in with the copper theme, but I found that for a professional business card, simplicity works best. With some of the tap heads, it wasn't even clear what I was making, but in the end, I got a style which I liked.

I think the simpler designs work best, and the grey background colour works well with the red and blue, which are slightly dulled to work with the vintage theme.

I think these cards will look best with rounded corners, to reflect the rounded ends of the tap head. To make these seem as professional and business like as they can, they should be printed on to thick 350 gsm glossy stock. These cards will be printed professionally, but before that happens, I have printed the cards myself to show what they look like in print.

Final business card

This is the final business card, which will be available in two colour ways, to represent hot and cold taps. This makes the cards a bit more interesting.

Final Logo design

As in the cards, the logo features both a blue and red tap head, for the logo, the tap head will remain neutral. This means the logo works in black and white, so would work across a range of media if eventually needed, such as letterheads, invoices etc.

Example of how the logo could look on a van:

Brief 5 / Ben Mayfield Business Cards

Ben Mayfield, LCA DFGA

Ben is a 3rd year Digital Films Games & Animation student at Leeds College of Art. I haven't designed for a male audience/ client before, so I think this is a good idea. Ben asked me to design his branding after being impressed by my business card so this is a good sign!

Ben is going for a professional, modern look. He didn't really have any ideas in mind for what he wanted, so left it up to me. 

1.

Thinking rounded corners would work well with the use of an image. An idea is to print the cards on moo.com, so that I can print a set with a different image on the front of each card.

... Possibly a coloured background to contrast with the white on the front? These are two colours picked out of the train image, and Ben said he liked the green best.

After showing these designs to Ben, he said he wasn't happy with the font choice, and suggested a font called Zag, which I have applied to the cards.

This is where I am up to with the business cards at the moment, and where I will leave it until I have some more time to work on this after the module, and until Ben has some more work for me to include in his branding.

Back          //           Front

Brief 5 / Branding Brief

Here I have introduced a new mini brief, where I will complete a few life branding briefs. I had plans to start this at the beginning of the module and have done bits as I have gone a long but have only just got around to spending a bit of time on bringing all of this together in to a mini brief. I have only done live work once before this brief, and felt that that experience was useful, but that I needed more experience with working with clients, and dealing with their requests. While this brief will be useful for me to work on my branding skills, real experience will also be useful, as I will need to know how to deal with clients when they are paying for my work in the future.

Brief 5 - Live Branding Briefs

To learn more about branding, and dealing with clients, by taking on a few live branding briefs. This branding should be suitable to be applied to both printed and digital media. This will be a skills driven brief, allowing me to concentrate on improving my branding skills.

Deliverables

• Logos for each client
• A printed outcome for at least one client
• A digital outcome for at least one client

Rationale

A skills driven investigation of branding and identity with a focus on live client work. 

Statement of Intent

I am going to create a range of identities for different clients because I want to learn more about branding and identity, and get an experience of this in the real world.