Take a couple of dead competition briefs (past deadline) and use them to help you write your own proposal for next year, allowing you to investigate which areas you are interested in.
The preparatory research will be finding your area of focus and finding some examples of this. The outcome can be print, digital or a mix of media.
5 Core Areas: (All may be inter-related)
- publishing & editorial
- information & wayfinding
- branding & identity
- product & packaging
- retail & promotion
Competition Briefs
http://www.graphiccompetitions.com/
http://www.istd.org.uk/
http://awards.ycnonline.com/
http://www.dandad.org/awards/student/2012
Task
Look through the competition briefs and choose 1 d&ad, 1 ycn, 1 istd and 1 other brief. Analyse why you chose it, is it because of the subject matter or deliverables? Etc....
There will later be a workshop about how to make these in to our own brief
Looking Through The Briefs
I started out by finding which ones were relevant and may be of interest before deciding on the four I'd be re-writing in the workshop after Easter. Having already looked at the YCN briefs, I knew which briefs I definitely didn't want to do already. Some of the briefs are really badly written so I would have to have a really good look in to them if that was what I wanted to do.
Here are all the briefs I have considered:
D&AD....
Here are all the briefs I have considered:
D&AD....
Always dreamt of being a cover star? Well, now's your chance. Choose from one of this year’s top five films, and create your own unique cover for Little White Lies magazine.
Create a supplement for The Typographic Circle, focusing on talks given by renowned designers, writers and typographers
Many of us are stuck in an Internet rut. Inspire people to become an Internet Explorer, through both a digital and real world experience
The World has changed, and the City of London has no decent PR. But we need the City to work - for our livelihoods, our savings and our student loans. Rebrand the City, and create a global campaign to showcase it to the world
Spotify want to get music into everyone’s social conversations. Focusing on their new partnership with Facebook, how can Spotify take this conversation from 10 million users, to Facebook’s 800 million users?
17 cosmetics are synonymous with teenage crushes, first kisses and broken hearts. Or are they? Help to make 17 cosmetics the make up brand of choice for every discerning, sassy and modern teenage girl across the
country
Peace Day is an annual call for global amnesty, and together with Peace One Day, we want you to make Peace Day an international day of recognition – and impossible to ignore. Go on, be a creative activist - your idea really can change the world.
country
http://www.dandad.org/awards/student/2012/categories/6/open-advertising
Aviva want you to save for your own future. As our life expectancy increases, and the world's economy is increasingly in turmoil, it’s never been more important to save. But very few of us do.
Aviva want you to save for your own future. As our life expectancy increases, and the world's economy is increasingly in turmoil, it’s never been more important to save. But very few of us do.
It’s time for a new generation of Scotch whisky. Leave behind the heather and weather, we want a 21st Century Scotch that challenges category convention and appeals to an international female consumer.
YCN...
M&S
Package the perfect M&S picnic
Swarovski
Attract the next generation of Swarovski fans
Triumph
Create a piece of communication that promotes Triumph’s bra fitting service
ISTD...
I couldn't find exact briefs for what you have to enter for the ISTD competitions, so here is some information I found on their website, and I think you can enter any typography design based work that falls in to one of these categories:
We invite entries into the following categories:
- 1Newspapers/Magazines
- 2Books
- 3Book covers
- 4Promotional brochures/Catalogues
- 5Corporate identity/Logotypes/Brandmarks
- 6Stationery
- 7Typeface design/Calligraphy/Hand lettering
- 8Posters/Calendars
- 9Information design/Educational literature
- 10Postage stamps/Security printing
- 11Annual reports
- 12Packaging
- 13Advertising/Direct mail
- 14Exhibition design/Signage systems
- 15Digital media – information
- 16Digital media – promotion
- 17Mobile communications
- 18Integrated design/Campaigns
- 19TV/Film titles
What work is accepted?
Any piece of work that has typography as an integral part of the design solution and has been published between 1 January 2009 and 30 April 2011.
OTHER....
PENGUIN
Grimm's Fairy Tales by Jacob and Wilhelm Grimm
From the land of fantastical castles, vast lakes and deep forests, Jacob and Wilhelm Grimm collected a treasury of fairy stories full of giants and dwarfs, witches and princesses, magical beasts and cunning children. From classics such as 'The Frog-Prince' and 'Hansel and Grettel' to the delights of 'Ashputtel' or 'Old Sultan', all hold a timeless magic which has enthralled children for centuries.
Grimm's Fairy Tales has been translated into more than 160 languages and was first published in English in 1812. Puffin will be celebrating the book's 200th anniversary in 2012.
Students are invited to design a whole new cover look for this classic, in order to reinventGrimm's Fairy Tales for a new generation of readers, encouraging children (and adults) to revisit it time and time again, and ensuring that it remains an integral part of childhood.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (cut-down B format, 178mm high x 129mm wide, spine 28.2mm wide).
GRAPHIC COMPETITIONS
Graphic Design / /
http://www.graphiccompetitions.com/graphic-design/the-conqueror-typographic-games-2012
Conqueror, the global premium paper brand from Arjowiggins Creative Papers of Paris, France, announced its Typographic Games. This graphic design and typographic poster competition issues a challenge on the theme of sport and on the phrase "It’s not what you win, but how you conquer it."Graphic Design / /
http://www.graphiccompetitions.com/graphic-design/the-conqueror-typographic-games-2012
The condition of women has undergone undeniable improvements during the last century. But these improvements haven’t happened everywhere and even where they have been the strongest, well, they are far from being strong enough.
Gender inequality still lingers unchallenged: it’s one of those things that are hard to see precisely because they are right in front of our eyes.
That’s why we ask all of you to see beyond the status quo and imagine a different future. We need gender equality now, because more opportunities for women are more opportunities for us all.
Gender inequality still lingers unchallenged: it’s one of those things that are hard to see precisely because they are right in front of our eyes.
That’s why we ask all of you to see beyond the status quo and imagine a different future. We need gender equality now, because more opportunities for women are more opportunities for us all.
Illustration //
Self-initiated, commissioned but not published, personal or experimental work, which has not been commissioned or published, etc.
Any illustration work, first created or published from January 2008 through August 2012 is eligible. There is no limit to how many works each illustrator can submit.
Any illustration work, first created or published from January 2008 through August 2012 is eligible. There is no limit to how many works each illustrator can submit.
Your brief is to interpret the theme of ’Tales of Magical objects’ in whatever style or media you choose. A narrative (storytelling) element is important, however surreal or oblique you may wish to make it. The starting point of your work should be taken from the "Amulets and Charms" collection at the Pitt Rivers Museum in Oxford (UK).
