Image... Book Works... Final Books

Printed, cut, and glued together

A5 Hexagon shaped books about the beauty of geometric shapes

Some larger photos of my favourite :

YCN... Defined Concept Statement

Ideas

Today we got together and discussed our ideas from yesterdays development session and put together a concept statement ready for the crit.

Things to consider:
- Why what you're doing is relevant
- Statistics & facts
- Competitors


'Buzz' Idea - 

- Peacocking means dressing for attention. Just like Peacock's use their feathers to get a mate.

- Showing off or dressing nicely with the intent to impress and gain the attention of a member of the opposite sex. The term itself, originating at UNC School of the Arts in Winston-Salem, comes from peacocks in nature who "shake their tail feathers" to attract mates.

- Making customers aware of how much money they spend on an outfit and how it could be cheaper if shopping at Peacocks (thrifty thirty idea, and similar to company magazine's bargain to blowout feature)

- Could use real women in adverts and do competitions to get them involved such as designing a dress

Slogan Ideas

- Peacocks is back (needs suspense and mystery around the re-launch, not giving too much away so people don't make judgements without seeing the store)

Store layout Ideas

 - Shops like Hollister and Abercrombie and Finch give off a different experience with their unusual stores.

Website

- Could be interactive allowing you to make an outfit

- Could create an APP (look into topshop scavenger app)

"SCVNGR is the Student Gaming app that lets you visit your favourite places, take part in fun challenges and earn points to unlock badges and rewards. Send us a picture of your favourite mannequin, or ultimate nail polish colour... describe your 'Topshop Style' in three words or create your ultimate college outfit and the rewards are yours! Get downloading to play Topshop's special SCVNGR challenges in-store and you could earn 20% discount until 5th October 2011!"

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Concept Statement

We hope to create a well needed improvement in the advertisement of Peacocks. With the recent take-over of the company we believe it is our opportunity to create a buzz to increase brand awareness to the target audience (18-24 year old females), that are interest in low budget but good value clothing. We hope to achieve this through digital media and print based outcomes.

Crit Feedback

- Could think of a slogan

- Not seen as a 'cool' store - people need to be convinced that there are good clothes in there
- Do something to do with Daisy & Pearl Lowe collection
- Don't like the logo - looks outdated
- Decide on how to solve the problem - resolutions.
- Perhaps a campaign/opening - create a buzz & viral
- Look at the Sharpie celebrity campaign, created differentiation.
- The location is a problem
- Concept for unveiling of new store
- Look at competition such as Matalan
- Everyone thinks its for older people, need to change peoples perceptions


We spoke to Lorraine and here is her feedback:
- Seem to have a clear idea of what you're doing
- Research the psychology of shopping - shops do surveys to find out how people shop
- Find out why people do and don't go to these stores

Action Plan

- Get primary research by doing a survey

- Find out about the psychology of shopping

- Research of successful shops

- Continue with tasks we have already set

Image... Book Works... Making The Book

I decided that I should add some more pages to the book as it just didn't seem to have enough content to justify selling for £5. This will mean more space for the use of different stocks. I will add a few more pages to my mock-up to see how this will affect the feel of the book.

Costing

Also, I need to consider the costing. Here I worked out the cost of stock plus the cost of printing. The cost is to make six books. I doubt I will sell them all but I would like to make a spare one just in case I do or if something goes wrong with one of the others!

Stock

21 x  sheets A4 thick paper @ 5p each = £1.05

1 x A0 sheet parcel paper @ 16p each  = 16p

6 x sheets A4 card @ 15p each = 90p

Total

£2.11

- 20% discount = £1.69

Printing

12 x sheets A4 tracing paper @ 10p each = £1.20

12 x sheets A4 parcel paper (own stock) @ 20p each = £2.40

15  x sheets A4 thick paper (own stock) @ 20p each = £3.00

6 x sheets A4 acetate @ £1 each = £6

6 x sheets A4 card (own stock) @ 20p each = £1.20

Total

£13.80

£13.80 + £1.69 + £12 (stickers) = £27.49

So each book is costing £4.58 to make, so if I sell all five I will have a massive profit of £2.10 and one spare book!

Final Pages to Print

Double sided cover on to thin card - James in digital print showed by how you have to change the image on the back to be upside down to make sure it prints the right way.

Printed on to acetate

Printed on to tracing paper

Printed double sided on to thick paper

I will also include one blank double sided page in to the book.

Image... Book Works... Belly Band

Belly Band

The initial idea for the belly band was quite simple as I cut it by hand. I tried to put in one of the patterns I had already created, but I think this would be far too complex, so in the end, I decided to stick with my initial idea and made this up on illustrator. As I've never laser cut before, I think starting simple is probably the best idea. I'm excited to try a new technique for this brief.

Underneath the belly band, on the cover will be the pattern printed in colour. I'm thinking about applying a foil blocking or just adding some sort of effect to make it really stand out.

Image... Book Works... Sticker Sheets

Sticker Sheets

Here are the shapes that will be included as stickers with the books. I have never printed stickers before so I am glad that I am doing something new. Also, if I get to laser cut as I wish, this will also be trying something new. I feel really inspired with this project and want to do the best I can. I did think about screen printing however this won't suit the clean, modern feel of the book.

Costs

When it came to printing the stickers, I had to re-think my project due to cost. All the stickers that I wanted to print wouldn't fit onto one A3 sheet, as there has to be a border around the area. Each A3 sheet costs £2 to print. I don't want to make my book any more expensive than £5, as I think this is a lot to ask for anymore, but we must sell them for this price at least. Then I decided that each book would only be able to have one sheet of stickers. 

Other costs to factor in:

• A4 acetate costs £1 per sheet
• A4 tracing paper 10p per sheet
• A4 own stock 20p per sheet
• A4 stock to buy 10p per sheet
• A4 gloss 75p per sheet
• A3 sticker sheet £2 per sheet

As I want to use a mixture of stocks this could get quite expensive.

Here are the stickers sheets. I have printed some extra stickers to use to seal the belly band. I would liked to have included more if it wasn't for the price.