Concept Idea Development

Workshop One

GOOD IS...

What makes it good?

- Guides who attend go on to do great things

- It is a life changing experience as you meet so many people and have your eyes opened to matters of the world

- Make new, international friends, who speak different languages and have different cultures

- It is an unforgettable experience because of how much goes on

-It is fun, educational, inspiring and adventurous

Who would find it good?

- Guides who are at the right age, as they will be excited they can go

- Guides parents who want them to have the experience and these great opportunities

- Guide leaders who want their guides to attend

- Those who have attended before and want guides to have the same fun they had

- Those who read about jamborees could find the benefits impressive

Who wouldn't find it good?

- People not involved in guiding/scouting probably wouldn't care

- Guides who can't afford to go would be upset

- Guides who aren't the right age to go wouldn't be interested yet

- Some parents may not like their children to go, as it involves their child being abroad

- People with unchangeable opinions about guides might think guides have a stereotype of just doing crafts

What is it better than and why?

- It is better than any other camp due to the scale and the amount of people

- It is better than not being involved in such an organisation and just wasting time

- It is better than being in guides and not going on camp as the activities you can do are so different

- It is better than leaving guides and missing out on such opportunities

- It is better than being a scout, as guides have the best of both worlds with the activities they can do

If your good was a profession what would it be?

- A travel writer because you feel as if you have been all over the world

- A linguist because you learn many languages

- A carer because the people who attend are genuine and caring and interested in what you have to say

- A teacher because you learn so much and pass on your knowledge to others

- A travel agency worker because it is an amazing holiday experience

If your good was a celebrity who would it be?

- Beyonce - She is an inspirational, talented woman who believes in 'girl power'

- Bear Grylls - He is the current chief UK scout, and visited the 2011 Jamboree

- Cameron Diaz - She is known for being active and adventurous

- Cat Deeley - She is famous former guide, who is successful oversees

- Dame Kelly Holmes - Another famous former guide, Kelly has gone on to achieve great things

If your good was a place where would it be?

- Disneyland as it is full of 'magic', excitement and is busy

- My good has been an event in Sweden, Japan, UK, USA, Thailand

- A forest as the jamboree is all about nature

- A theme park as there are so many people, and a buzzing atmosphere

- An activity park as there are lots of challenges and adventurous activities

If your good was a product what would it be?

- A globe/map as you feel you are seeing all the world in one place

- A photo album as there are so many memories

- A cd as there is lots of dancing and celebration

- A international stamp as you make friends around the world, who you can keep in touch with

- An encyclopaedia as you learn so many different things you would never of thought to look up before

If your good was an event what would it be?

- It would be a festival such as glastonbury as there is dancing, partying and camping

- It would be a camp such as Camp America as its a life-changing event

- It would be a religious celebration as you get to understand other religions

- It would be a cultural holiday as its a celebration of everyones beliefs

- It would be a school trip, as there are young people excited to go away together

Final focused version

- 'Why' is the answer?

- Identify a brand/logo that relates to each statement

- Don't make sweeping assumptions about what people like/ don't like

- Think outside the box

- Be specific, don't use words like 'people' 'anyone'

Good is... Guides attending a World Scout Jamboree

- It is a life changing event because you make new friends and learn new skills

- Guides who are at the right age could be excited to go

- Those who are not involved in scouting/guiding probably wouldn't care as it seems irrelevant

- It is better than any other camp due to the scale and the amount of people, and the activities available

- It would be a teacher as you learn so much and care for others

- It would be Beyonce as she is all about girl power, and is an active, interesting person

- It would be disneyland as its somewhere busy and full of excitement

- It would be a globe as you feel you are seeing all of the world in one place

- It would be a festival as there is dancing, partying and camping

Workshop Two

Logo Design

Concept --> Research --> Idea --> Concept --> Research --> Idea... and so on - you constantly need to try new ideas!

- When creating a logo, think up hundreds of possibilities, with different ideas, as customers change their minds so you need to give them lots of choices

- Graphic elements of a logo are:

1. Colour

2. Typeface/letterform

3. Image

4. Words

5. Shape

Quick Design!

- For this task, we thought of 32 different words relating to our good. We drew these out in a visual way, using different weights of pens, to try and communicate what the word means. I found this difficult at first, but as I drew more logo designs, I understand the task better and thought more about my designs before drawing them out

- Next, we chose one of the words that we thought really represented our good; I chose excite

- We created 8 logo designs trying to visually bring to life this word

- We created 8 more logo designs, just taking the first letter of this word

- We then created 8 image logos, which represent what our good is about

My 32 Words:

Hope, peace, love, world, happy, guides, scouts, friendship, girls, culture, adventure, learn, excite, inspire, fun, promise, changes, one, develop, contribute, unforgettable, amazing, opportunity, unity, jamb, celebrate, festival, explore, patrol, achieve, challenge, faith

Task

Create 150 logo designs relating to your good, combining 2 of these elements: word/letterform/symbol.

These need to be hand-rendered, A6 format, 1 colour, and should be able to be scanned and vectored on illustrator eventually (so not too detailed). These need to be quick ideas, you don't have to stick with the same combination, and they are for a pin-up next wednesday.

Here are the logos I researched to help me with my designs. [design context]

I have used the same word, celebrate, or letterform, c, on all of the designs. Celebrate is a word that stands out for me for my good as there are so many things to celebrate at a Jamboree, such as cultures, faith, beliefs, friendship and more. For most of the logos, I have used the globe as a symbol, as the world is an important part of scouting, with the belief of one world; one promise.

For each design, there is a reason behind all my design decisions, as I have tried to bring the world alive and make the logos represent the things I wrote in my statements.

My favourite logos are the simpler ones, with just a symbol and a letterform. I think simpler logos are easier to recognise. To continue this logo development further, I would like to choose my favourite ones and turn these into vectors on illustrator. I could also think about the addition of colour.

Workshop Three


In this workshop, we had to lay out our top ten logo designs, for a group to come around and chose which one relates most to our 9 earlier statements. This is the logo that was chosen for me:

Feedback from crit

- Simple and effective
- Gets the point across
- The shape represents the world (globe)
- Good type face
- Change the word (celebrate could mean anything)

The logo that they chose was probably my least favourite out of the ten I put down, and I was a bit unhappy about the choice, so I got some more feedback off tutors and friends to help me see how I could develop my logo further.

Feedback from tutors and friends

- Make it more girly so it relates to girl guides, such as a daisy chain around the globe rather than hands
- Could have a paper chain/ bunting around the globe to represent party theme
- 'Clients' might like the idea because it has been done before, so you need to make it your own
- It is a good logo but not representing what you are trying to communicate
- The 'clients' have said that the circle represents a globe, but it doesn't, it is just a circle
- Together may be a better word to use
- The typeface doesn't relate to the theme

(Next stage of development)

Lecture Notes: Print & Colour

Week One


At the printers

Commercial printing is practical, technical and economical

There are 3 main stages: design; reprographics; and printer

Reprographics is checking the imposition before the piece is printed

Types of printing

- You have to make sure the design is right before it gets to the plate, as setting up this plate is the most expensive part.

- The quantity of how many prints is a factor to consider when deciding which type of printer to use

* Litho - metallic plates, prints sheets in large quantities

* Web offset - print on a roll, for newspapers etc

* Rotogravure - sturdy plate made from copper, allows for a bigger print run. (Not offset)

* Flexography - similar to litho, but the plate is not metallic but silicon, and the quality isn't as good as litho. It is used for printing onto crisp packets etc

* Digital - direct to paper, from code to raster image processor (RIP), to paper. Useful for small quantities

* Mechanical screen print - many colours printed at once

* Pad printing - transfer a 2d image onto a 3d object

- Linen testers magnify the image so you can see the half tone dots that make the image up. In the workshop we used the testers to look at designs with different colours, finishes and materials

- Finishing touches such as duplex printing, varnish spot colour, foil, embossing and die cut can be used

- 6 colour printing can be used to get a better colour range than with cmyk

Colour systems for the print process

- Print is subtractive where colour for screen is additive

- What you get on screen is not what is printed due to these differences

- You can't print all the colours you can see on screen with an ordinary printing process

- Gamut is the limitations of colour; this is different for RGB, CMYK, the visible eye...

Definitions

• CMYK DEFINITION: Stands for "Cyan Magenta Yellow Key Black." These are the four basic colors used for printing color images. Unlike RGB (red, green, blue), which is used for creating images on your computer screen,
• •  CMYK colors are "subtractive." This means the colors get darker as you blend them together. Since RGB colors are used for light, not pigments, the colors grow brighter as you blend them or increase their intensity.
• •  SPOT COLOUR Print technicians around the world use the term spot colour to mean any colour generated by a non-standard offset ink; such as metallic, fluorescent, spot varnish, or custom hand-mixed inks. (as opposed to obtaining a colour by via mix of cmyk)
• •  GREYSCALE One colour black and all the shades of grey through to white (black and white photography is grey scale)
• •  MONOCHROME (mono)Monochromatic colours are all the colours of a single hue derived from one colour and extended using the shades,tones and tints of that colour.
• •  HALFTONE This is a mechanical process (as opposed to chemical) for converting tonal values into a series of dots that although solid dots, when printed give the impression of continuous tone 

Week Two

This week we brought in different examples of print and then looked at them with the linen tester, to see the dots that make up the image. It is interesting to see how the dots differ due to the quality of printing. For example, on plastic wrappers and newspapers its much more obvious than leaflets.

We also separated our printed materials in to different piles, working out what has been printed with CMYK colours, what has been printed with spot colours, what finishing touches have been added, whether the images are monochrome, duotone etc...

Notes

- Flood print - flooding the background with a solid colour because you can't get paper in that colour
- Half tones are percentages of solid colours (a bit like changing the opacity of a colour)
- Just because you have every colour at your disposal you don't have to use all of them
- Too many finishing touches on one piece can look too much
- Look at swatch samples of stock before deciding what to print, and be careful, as there are many different shades of white
- Ask the printers to make a dummy book so you can get a feel of how the book will feel
- Paper is measured in gsm - grams per square metre

Week Three

7 Things to know about print


(Based on a model for lithographic printing)

1. Colour modes

The way colour is generated in print is completely different to screen models
- You should never sell a job based on what is on screen as it won't come out like that, and colours vary on different screens

2. Formats

Understanding format options and limitations will help you to be more creative and economical
- It is easier to send one large print through than lots of small individual ones
- SRA sizes are slightly bigger to allow for bleed and chopping
- Consider different paper sizes (A sizes, envelope, newspaper etc...) and different measuring systems (USA- imperial, rest of the world- metric)

3. Stock

The correct weight and finish of a paper is crucial
- Finishes - gloss/silk/matt, coated or uncoated
- Different weights (gsm)
- Plastics and acetates

4. Artwork

Prepare artwork correctly for print
- Always get the client to sign off the proof
- Can make an accurate mock-up to show printers how it should look
- Be careful as fonts may be copyrighted
- Contact artists about using their imagery
- Get someone else to look over for mistakes
- Make sure you include printer marks
- The digital proof from the printers is the last chance to check it
- The final responsibility lies with the client if they have signed off the proof

5. Processes

You should know which print process is appropriate early on in the job

6. Finishing

There are different types of binding, might need to factor in folding and creasing, or die stamping and drilling

7. Costing

Get 3 quotes to see who is providing the best deal, but all need to be given exactly the same specification
- Get a quote early on, before you start the job if possible to give the client a rough idea of how much it will cost
- Things like finished add greatly to the cost
- Learn what each unit (singular item) would cost. There are different stages in print, such as preparation, setting up the machine costs, labour and stock costs and more... So if you were only printing 5,000 copies, a unit would probably be more than it would cost if printing 10,000, as it is the setting up which is the most expensive part
- Extras cost more, such as if the client changes their mind about something, or if something needs correcting
- Delivery costs

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We looked again at the pantone matching system, and at different types of binding. I found these little downloadable mini guides on printhandbook.com

Software Workshop: Applying Colour

Illustrator

You can apply colour by:

1 - select, fill colour from box

2 - choose from preset colour swatches

3 - use cmyk sliders

Process Colours

* The quickest way to apply the same colour is using swatches

* Registration marks are printed on positives/separates to ensure all colours are printed at the right place during the print process. They need to be printed on every single printing plate, as it is 100% of c,m,y and k. So don't use this black for anything else.

* You can create a new swatch by clicking the menu on the cmyk colour slider

* Make colour decisions before producing artwork, then you can make a specific colour palette

* When colours are viewed in a list view, there is a square next to the colour to show it is cmyk

* You can edit a swatch by double clicking on it

* If you have been provided with artwork, click 'add used colours' in the menu and the colours will appear in the palette

* These added colours have a box next to them in the palette list. This means the colour is 'global'. Any change to this colour effects all of this colour on the page.

* Global colours are displayed differently on the cmyk sliders, so you can alter the tint, and create a new swatch of this colour.

* You can make a colour global by double clicking it and ticking the global box. This is useful as with global colours you can make changes to the same colour all at once.

Spot Colours

* A spot colour is applied using its own colour, not cmyk - for example, when you mix a colour to screen print with this is a spot colour

* A singular ink can be used if the colour is outside of the printable gamut for cmyk, such as for fluorescent or metallic colours

* If you are creating a 2 colour print job, it would be more economical/quicker to use a print plate for a spot colour rather than using 4 cmyk plates

* Spot colours are used in brand logos to ensure that the colours used are always exactly the same. These colours have a reference number (e.g. 4485c)

* In the colour palette menu, open swatch library, then colour books, and you can view pantone colour references

* Pantone solid colours are spot colours

* Coated and uncoated is to do with paper stock

* Open a pantone colour book, view as a list, and you can see the reference numbers. On this menu click 'show find field' and type in the reference number you are trying to find. Click once on the colour and it will be added to your swatch palette. 

* Spot colours are labelled with reference numbers. At the side there is a square with a circle in to show its a spot colour. You can apply tints as you can with a global colour

* To save as a palette, click on the menu of the window, and save as .AI, so it is usable with illustrator

* To use this palette, open a new document, open the swatch library, and it will be under 'user defined'

* You could save the palette onto the desktop so it is easier to find

* Save as a .ASE to allow palette to be used in other adobe programmes

* To produce separations, go file-print-output- and change the mode to separations. This will print each page as the greyscale for the cmyk of that colour

Good is... Part 2 (Production & Distribution)

After Research...

- After researching what is already available in terms of editorial and publishing designs for guides, I thought what is already available is quite poor. Recent overhauls of guiding books have been made to make everything look more modern, but I still think they look quite dated and not very 'cool'. None of the designs are particularly eye-catching
- The designs to appeal to the target audience, as they have bright colours, lots of photographs and illustrations, and not too much text on the page

Ideas

- The use of different stocks to separate different sections will make the book seem special
- The book will be a mix of information and way finding & editorial and publishing
- After researching girl guiding, on the press office page there were lots of facts about the number of guides in the UK. I had the idea to convert this information into a info graphics piece, as well as using other information more relevant to the jamboree that I would collect myself

Print Production Notes

Taking things I've already learnt about layout from first year, I've started to use other resources to find out some useful things that will specifically help me to create my book/diary. I'd still like to challenge myself by printing something bigger than I usually would, as different aspects of design are affected by areas that I need to learn about.


Print production notes

- It is economical to print colours from the same pantone palette, as this limits the number of printing plates used and the number of passes through the press
- The human eye starts processing the info on a page from the top left corner, like reading a book, so to focus attention or to hide away an item it should be placed accordingly in the 'hotspot' or 'passive' area
- It is best to save logos as a vector (EPS file), as they are scalable, easily portable and do not blur
- Images produced in greyscale can have the effect of appearing to be screen-printed
- TIFF is the best file type to save as for content that is to be printed
- For high quality photos, save as a RAW file, which contains lots of information. When happy with the file it needs to be flattened and saves as a print file. (A CMYK TIFF)
- When sending files to a printer or client, save as a PDF as this is a standard file format
- CMYK is used for printing, and images should be 300ppi. Printing requirements are dictated by the final quality and detail required
- As a general rule, keep the original images as RGB, to allow for more controlled alteration, and when the image is finalised, save as a CMYK
- Layers can be placed on top of each other with different blend modes, fills and opacities to create different elements. e.g. Type on type, illustration on photo, etc...
- Adjustment layers allow you to alter the image, without damaging the original, as they can be turned off. They can be added to each image layer
- Clipping paths can be used to separate part of an image, e.g. to alter the depth of field
- Masks can be used to change the amount of light and combine two layers of images. Where the mask is black, the image is obscured, and where the mask is white, the image shows through
- A mask can be used on a single image by duplicating the image. On the copy image, anything on the mask in black will show through to the original base image and anything in white will block the base layer, showing the filtered layer
- To mock-up an image on photoshop, such as replacing a billboard poster with your own poster, you need to alter the skew, perspective and distort the bounding box to make the result seem realistic
- The more decorative the type the harder it will be to read, so it is best for titles
- The alignment of text can help to establish hierarchy in a design
- Don't use factory settings, alter letter and word spacing to make text as comfortable and easy to read as possible
- Justified text alters the word spacing in a block of text, and allows words to become hyphenated, thus preventing the large spaces in between words. However, this doesn't always look best, as more than two hyphenations per paragraph decreases clarity
- Words are broken up between syllables, and soft hyphens, which disappear if the box is changed and hyphens are not longer needed
- Alter the kerning to make sure the space between letters in a word is equal, as some letter combinations are problematic
- Leading (the space between horizontal lines of text) can be automatically changed when the text size is. Or they can be absolute, so it stays fixed
- Locking a paragraph of text to a baseline grid allows different size pieces of text to be arranged so they align in the same spacing as other type sizes
- Experiment with the use of text wraps to allow images to fit into the layout of the text
- Paying attention to detail - When using bullet points, some tweaking of size may be required
- Ligatures are combinations of two characters, used to prevent characters overhanging
- Lining numerals are all equal height and are aligned to the baselines, so they look best for presenting numerical info, whereas old style numerals are proportional to lower case type so they work best in a body of text. However, they are not of equal height and some fall below the baseline
- Colour attracts the attention of the viewer, and can cause a certain emotional response. It can install hierarchy by leading the eye around the page
- Dodge and burn effects are used to lighten or darken areas of an image, based on traditional photographic techniques
- Images can be standardised (so they work as a set), by using the same colour against the black in the duotone
- Overprinting sees one ink print over another so that the two inks mix to create a new colour
- A gradient is a graduation of increasing or decreasing colour applied to an image
- A half-tone is an image composed of a series of different sized dots
- Normal design practice calls for 3mm bleed
- The imposition plan shows the designer and printer how the various pages of a publication are to be arranged for print
- When printing pieces that are a certain colour, these can be grouped together to improve efficiency and reduce costs
- Pages to view refers to the number of pages that will be printed on to one side of a sheet of stock

Production for print notes



Top left: Offset litho press
Bottom left: Generating a half tone image
Top right: An image setting producing an offset litho plate
Bottom right: A digital press

Print and colour handbook notes

- A good knowledge of print production will help you to produce what your client wants.
- Colour varies from monitor to monitor, as well as from eye to eye. Your idea of one colour may not be the same as the clients
- A visible colour gamut shows the range of colours that can be seen by the human eye, which is nearly 10 million. The colour gamut for CMYK is about 4,000.
- Knowing about colour saves upsetting the client, being disappointed with the printer, and making a costly mistake. It gives you confidence, so you can be more successful designer.
- Colours represent different things and can provoke emotions, so chose colours wisely.
- Proof early and often as things look different on screen than they do on paper.
- Ideally view you proof in a viewing booth. Lightbulbs can make things look warmer. Need to proof in the right lighting conditions.
- Monitors differ so you need to make sure they are calibrated in the same way so you always get the same things.
- You see primary colours of red, green and blue on screen, which when combined make white. These are additive colours and there is a large variety.
- CMY are secondary colours produced by mixing the primary colours, they are subtractive.
- Colours can vary when printed on different stocks
- Coated stock allows for high quality reproduction of heavy colour and fine detail. Has a smooth surface
- Flood varnish goes over the entire sheet. Varnish can make images stand out but add cost
- Paper choices have a huge impact on the overall effect of the piece. Need to learn the printing characteristics of paper to ensure the best results
- Printers are impressed by designers who know about print, as it makes their job easier and you avoid mistakes
- Ask your printer for a tour of the facility so you can get a good idea of the conditions
- Check halftone dots with a linen tester
- Make sure all images and fonts are there when sending the file to the printers. Images need to be converted to CMYK. The images don't want to be placed too close to the trim line.
- Tell the printer how you are going to use the paper - if it is to stand up etc. They need to know whats going on for you to to be able to rely on them. It is important to match paper strengths to the jobs needs,
- Test with correct stock as images change colour on different stock.
- How thick the paper is can affect the folding. You don't want the edges to crack or the corners to fray. Also, weight can affect posting prices.
- There are different ways to bind your design, and the method you use can have an impact on how much area you have to work with and how much gets trimmed off. It affects how the book opens and how strong the bind is. You need to choose a method that minimises the loss of image when printing a double page spread.
- Ask for a dummy from the printer and see how it would look for yourself
- There are different folds to consider

Glossary

Binding - Fastening of assembled sheets over one edge of a publication. Involves folding, gathering, trimming, stitching, gluing and other finishing steps.
Bleed - The portion of an image that extends beyond the trim area of a page
Coated - Paper with a clay coated surface is smooth
Colour separation - Separates the files into four colour cmyk layers for printing
Die cut - Make cuts in printed sheets
Dot - A single element making an image
DPI - Dots per inch is a measure of resolution
Dummy - A mock up showing the size, shape, form and folds of what the printed piece will be, without the printed design
Duotone - A two colour halftone reproduction of a black and white image
Finish - A general term covering finishes like trimming, folding, binding and varnishing
Fold mark - Lines printed on the paper to indicate where to fold
Gloss - Paper that reflects light
Gradient - The smooth transformation of one shade to another
Grain - The direction in which the paper fibres line up
Gutter - Inner margins on two facing pages
Halftone - An image that is produced by discrete dots which can be seen through a linen tester
Image area - The area that can be printed
Imposition - The layout of an individual pages on a multipage design, so when the sheet is folder, the pages are in the correct order
Letterpress - A process that uses inked raised images on flat plates
Linen tester - Magnifying lens used to examine printing
Matte - A dull coating
Monchrome - A one colour image
Overprint - Print over an area that has already been printed
Page layout - Assembly of elements on a page
Page proof - A layout of pages as they will appear in the printed piece
Pantone Matching System - A system of inks and information for reproducing the colours
Plate - Aluminium sheets that represent the image to be printed and are used to transfer inked images to the blankets and then on to the paper
Proof - A representation of what the printed job should look like
Registration marks - Marks that are applied to establish proper image alignment
Scoring - Paper is compressed along a straight line to break the fibers and allow it to be folded without cracking
Spine - The back of a bound book
Spot colour - A single solid colour printed using on separation plate
Spot varnish - A clear coating applied to a particular area of a printed piece that gives it a glossy finish
Stock - Type of paper/material used for printing
Tint - A solid colour that has been changed to a lighter percentage shade of that particular colour

Good is.. Part 1 (Concept Development)

After narrowing down my initial ideas, here is my final concept idea.

Concept defined


To encourage members of Girl Guiding UK who are of the right age to attend a World Scout Jamboree. This is the main aim, within this concept I will also be aiming to:

- educate people on what a jamboree is
- share the positive effects on the world Jamboree's have
- show how Guides who have been on international trips go on to do great things
- change stereotypes about guiding, by showcasing the fun activities, and showing that it is not geeky or boring; therefore encouraging guides to stay in girl guiding


Rationale defined


I will do this by creating an information pack, which is attractive and also multi-functional with different uses. My graphic response will explore an investigation into publishing and editorial, as well as information and way finding. I will look at what printed material is already available to guides in the UK, as well as researching successful printed graphic design pieces that may be of inspiration to my progress.

Good is...

Brief - Part 1
Based on your preparatory research and summer presentations explore a range of innovative responses to the graphic communication of your informed opinions of 'good'. Your concepts should focus on the development of effective use of industry standard print based media formats and production methods.

Lecture Notes
Form/function/production

Things to consider:
- Identify your problem and what you are trying to achieve. What tone of voice?
- What are you doing and why?
- Are you driven by audience, context or media, and what relation do these have?
- What is your motivational force?
- Which media is believable/suitable?
- What are you trying to say about something?

- Collect & gather
- Form & format
- Product & range
- Media & process
- Audience & interaction
- Scale & context (think big!)

Part 2
Design and produce a print based graphic response that effectively communicates an in-depth and factually substantiated understanding of 'good'. Your response should demonstrate an increasingly informed investigation of at least one of the following:

Branding and identity
Packaging and promotion
Publishing and editorial
Information and way finding

Your solution should explore the use of at least 2 or more print processes and finishing that are appropriate for, and clearly relate to your concept. Your response to this brief should consist of a product and its packaging as well as a strategy for its distribution or delivery through print based media. Where possible or appropriate include considerations of cost and manufacture as well as further development of sets, series or sequences of product ranges.

More Notes

- Different stock - not just paper - impacts design
- Guidelines of costing can be found on the internet - consider quantities, relevance of stock, price of stock, design and printing costs
- Define concept (primary objective) and rationale (how you're going to do it) for next week
- This brief is about finding out what style of graphic design you like
- You have to anticipate what people are going to find flaws in beforehand, there is nothing wrong with finding out what people don't like
- Need a specific definition of what your good is and why
- Make it specific, narrow it down
- What graphics can be - how it can fit into an environment. Ideas might not be feasible to print so photoshop in ideas

Initial Ideas

I began to think about some initial ideas after showing my presentation to some of the group. See the feedback here. Here are some things I have thought about after hearing peoples comments about my presentation.

- Lots of people have been in scouts and do remember having a good time, especially on camps as there were so many activities available to choose from. But most people didn't realise they could go on jamborees.
- Times have changed in scouting and its not all how it used to be, as some remember it being strict and all about religion and laws.
- A scout's law, promise and beliefs are important, but there is so much more to scouting.
- Being involved in scouting opens up many other opportunities. It looks good on C.Vs and to put on personal statements, you can go further in scouting, and you learn invaluable life skills.

One comment on my feedback sheet that really made me think was that my audience would very select, as there is no point trying to persuade those who aren't interested. I decided to think who my potential audience could be before thinking about what I would produce.

x General public, focusing on initial aims of educating, persuading and changing opinions
x Girl guides who could attend a jamboree
x Those that are not involved in guiding or scouting, but are at the age range of those that go on jamborees, to persuade them to join
x Adults involved in guiding and scouting to persuade them to give up their time and help as there can never be too many helping in some way
x General publicity - the hugeness and goodness of jamborees promotes guiding and scouts to the public. People are more likely to help/donate money if they understand
x Parents of guides and scouts so they can understand what jamboree's are, as they might be uncertain about their child living abroad for 2 weeks

The specific audience that I have decided to continue thinking of ideas for is girl guides, who are old enough to attend a jamboree. (14-18) Here are some reasons and ideas:

x This is an accessible audience, where I could actually make my idea 'live', as I am a guide leader
x There aren't as many guides involved in World Jamboree's as there are scouts, so it would be good to see more there
x At this age, girls drop out of guiding as they think it isn't cool, or that its boring, so knowing about the jamboree's might convince them to stay
x Include jamboree case studies, that show that jamboree's do good, and girls who have been on them go on to do great things
x Write about my own experience
x I asked my guides and they didn't know what a jamboree was, despite it being such a huge, important part of scouting and guiding. I didn't actually know what a jamboree was either until I got put forward to go on one
x The design would need to be girly, but also sophisticated enough to appeal to the leaders and parents as well as the guides
x Possible information pack
x Concept would be: Jamboree's are good experiences for Guides
x Themes - making it environmentally friendly, keeping it interesting, international friendships
x Guides like pretty things, activities, things they can personalise, modern things, cool things, collection things, things they can use again etc
x Want to show guides that there is so much more available than what they do at meetings, as many haven't actually been on camps yet
x This idea would come under the information and way finding category

Possible print formats

x Guide diary, (like a filofax), with stickers, posters, info, fancy finishing effects. One would be given to each girl over 14
x Jamboree information book/pack. One for each unit, with handouts for the parents, and something for each girl
x Use more unusual stock choices for promotional materials
x Mailshots sent out to guides, with special stamps or stamps included in pack so guides can send letters to their new friends
x Huge posters for use at guide stalls and carnivals
x Massive poster next to a field on a billboard showing how a field can become a tented city
x A book for each patrol box, with activities in. Could be linked to a current badge they are earning
x Guiding 'coins' - currency that they could earn for prizes and rewards which can only be used on jamborees
x Poster showing the opposites types of activities guides can do. E.g. Baking up a mountain. Theme - Guides are better than scouts as they get the best of both
x Competition to get guides involved in the jamboree
x Making scouting tools more girly, for example a new design for tents, neckers, or badges. 'glamping'
x A look book with half pages with stereotypes on top, reality on bottom
x Thinking big - something for on the walls of guide halls. Maybe a life-size scene from a jamboree?
x Lots of different ideas used at once for a UK campaign to promote guides attendance at jamborees

Things to consider

- How many guides are there in the UK?
- How many guides are 14+?
- How many guide groups are there in the UK?
- What would the budget be?
- Research guiding in UK

Favourite idea

My favourite idea so far is the guide diary, as this could be practical, attractive, and would still prove useful. Things included in the diary could be:
- note pages
- calendar
- stickers
- photographs
- information about jamborees
- pull out poster
- bit for mum and dad
- competition
- letter, stamp, and envelope for sending to new foreign friends
- fundraising activity ideas
- cards where you fill in your details to give to new foreign friends
- recipes and crafts from around the world, a taster of what is to come
The diary would be ring binder so it is more practical. I would use a variety of stocks of paper to keep it interesting and finishing touches so it is attractive.

Information about the jamboree that I would include:
- History (maybe an info graphics piece?)
- What is a jamboree?
- Dates of next one and how to apply
- Example activities
- Things such as in participant handbooks
- The aim is to get the girls excited about the jamboree

To continue, I'll need to research what is already out there. This will be on my design context blog.

Year 2 - What Is Good?

http://cgriffin-whatisgood.blogspot.com