Workshop One
GOOD IS...
What makes it good?
- Guides who attend go on to do great things
- It is a life changing experience as you meet so many people and have your eyes opened to matters of the world
- Make new, international friends, who speak different languages and have different cultures
- It is an unforgettable experience because of how much goes on
-It is fun, educational, inspiring and adventurous
Who would find it good?
- Guides who are at the right age, as they will be excited they can go
- Guides parents who want them to have the experience and these great opportunities
- Guide leaders who want their guides to attend
- Those who have attended before and want guides to have the same fun they had
- Those who read about jamborees could find the benefits impressive
Who wouldn't find it good?
- People not involved in guiding/scouting probably wouldn't care
- Guides who can't afford to go would be upset
- Guides who aren't the right age to go wouldn't be interested yet
- Some parents may not like their children to go, as it involves their child being abroad
- People with unchangeable opinions about guides might think guides have a stereotype of just doing crafts
What is it better than and why?
- It is better than any other camp due to the scale and the amount of people
- It is better than not being involved in such an organisation and just wasting time
- It is better than being in guides and not going on camp as the activities you can do are so different
- It is better than leaving guides and missing out on such opportunities
- It is better than being a scout, as guides have the best of both worlds with the activities they can do
If your good was a profession what would it be?
- A travel writer because you feel as if you have been all over the world
- A linguist because you learn many languages
- A carer because the people who attend are genuine and caring and interested in what you have to say
- A teacher because you learn so much and pass on your knowledge to others
- A travel agency worker because it is an amazing holiday experience
If your good was a celebrity who would it be?
- Beyonce - She is an inspirational, talented woman who believes in 'girl power'
- Bear Grylls - He is the current chief UK scout, and visited the 2011 Jamboree
- Cameron Diaz - She is known for being active and adventurous
- Cat Deeley - She is famous former guide, who is successful oversees
- Dame Kelly Holmes - Another famous former guide, Kelly has gone on to achieve great things
If your good was a place where would it be?
- Disneyland as it is full of 'magic', excitement and is busy
- My good has been an event in Sweden, Japan, UK, USA, Thailand
- A forest as the jamboree is all about nature
- A theme park as there are so many people, and a buzzing atmosphere
- An activity park as there are lots of challenges and adventurous activities
If your good was a product what would it be?
- A globe/map as you feel you are seeing all the world in one place
- A photo album as there are so many memories
- A cd as there is lots of dancing and celebration
- A international stamp as you make friends around the world, who you can keep in touch with
- An encyclopaedia as you learn so many different things you would never of thought to look up before
If your good was an event what would it be?
- It would be a festival such as glastonbury as there is dancing, partying and camping
- It would be a camp such as Camp America as its a life-changing event
- It would be a religious celebration as you get to understand other religions
- It would be a cultural holiday as its a celebration of everyones beliefs
- It would be a school trip, as there are young people excited to go away together
Final focused version
- 'Why' is the answer?
- Identify a brand/logo that relates to each statement
- Don't make sweeping assumptions about what people like/ don't like
- Think outside the box
- Be specific, don't use words like 'people' 'anyone'
Good is... Guides attending a World Scout Jamboree
- It is a life changing event because you make new friends and learn new skills
- Guides who are at the right age could be excited to go
- Those who are not involved in scouting/guiding probably wouldn't care as it seems irrelevant
- It is better than any other camp due to the scale and the amount of people, and the activities available
- It would be a teacher as you learn so much and care for others
- It would be Beyonce as she is all about girl power, and is an active, interesting person
- It would be disneyland as its somewhere busy and full of excitement
- It would be a globe as you feel you are seeing all of the world in one place
- It would be a festival as there is dancing, partying and camping
Workshop Two
Logo Design
Concept --> Research --> Idea --> Concept --> Research --> Idea... and so on - you constantly need to try new ideas!
- When creating a logo, think up hundreds of possibilities, with different ideas, as customers change their minds so you need to give them lots of choices
- Graphic elements of a logo are:
1. Colour
2. Typeface/letterform
3. Image
4. Words
5. Shape
Quick Design!
- For this task, we thought of 32 different words relating to our good. We drew these out in a visual way, using different weights of pens, to try and communicate what the word means. I found this difficult at first, but as I drew more logo designs, I understand the task better and thought more about my designs before drawing them out
- Next, we chose one of the words that we thought really represented our good; I chose excite
- We created 8 logo designs trying to visually bring to life this word
- We created 8 more logo designs, just taking the first letter of this word
- We then created 8 image logos, which represent what our good is about
My 32 Words:
Hope, peace, love, world, happy, guides, scouts, friendship, girls, culture, adventure, learn, excite, inspire, fun, promise, changes, one, develop, contribute, unforgettable, amazing, opportunity, unity, jamb, celebrate, festival, explore, patrol, achieve, challenge, faith
Task
Create 150 logo designs relating to your good, combining 2 of these elements: word/letterform/symbol.
These need to be hand-rendered, A6 format, 1 colour, and should be able to be scanned and vectored on illustrator eventually (so not too detailed). These need to be quick ideas, you don't have to stick with the same combination, and they are for a pin-up next wednesday.
Here are the logos I researched to help me with my designs. [design context]
I have used the same word, celebrate, or letterform, c, on all of the designs. Celebrate is a word that stands out for me for my good as there are so many things to celebrate at a Jamboree, such as cultures, faith, beliefs, friendship and more. For most of the logos, I have used the globe as a symbol, as the world is an important part of scouting, with the belief of one world; one promise.
For each design, there is a reason behind all my design decisions, as I have tried to bring the world alive and make the logos represent the things I wrote in my statements.
My favourite logos are the simpler ones, with just a symbol and a letterform. I think simpler logos are easier to recognise. To continue this logo development further, I would like to choose my favourite ones and turn these into vectors on illustrator. I could also think about the addition of colour.
I have used the same word, celebrate, or letterform, c, on all of the designs. Celebrate is a word that stands out for me for my good as there are so many things to celebrate at a Jamboree, such as cultures, faith, beliefs, friendship and more. For most of the logos, I have used the globe as a symbol, as the world is an important part of scouting, with the belief of one world; one promise.
For each design, there is a reason behind all my design decisions, as I have tried to bring the world alive and make the logos represent the things I wrote in my statements.
My favourite logos are the simpler ones, with just a symbol and a letterform. I think simpler logos are easier to recognise. To continue this logo development further, I would like to choose my favourite ones and turn these into vectors on illustrator. I could also think about the addition of colour.
Workshop Three
In this workshop, we had to lay out our top ten logo designs, for a group to come around and chose which one relates most to our 9 earlier statements. This is the logo that was chosen for me:
In this workshop, we had to lay out our top ten logo designs, for a group to come around and chose which one relates most to our 9 earlier statements. This is the logo that was chosen for me:
Feedback from crit
- Simple and effective
- Gets the point across
- The shape represents the world (globe)
- Good type face
- Change the word (celebrate could mean anything)
The logo that they chose was probably my least favourite out of the ten I put down, and I was a bit unhappy about the choice, so I got some more feedback off tutors and friends to help me see how I could develop my logo further.
Feedback from tutors and friends
- Make it more girly so it relates to girl guides, such as a daisy chain around the globe rather than hands
- Could have a paper chain/ bunting around the globe to represent party theme
- 'Clients' might like the idea because it has been done before, so you need to make it your own
- It is a good logo but not representing what you are trying to communicate
- The 'clients' have said that the circle represents a globe, but it doesn't, it is just a circle
- Together may be a better word to use
- The typeface doesn't relate to the theme
(Next stage of development)
- Simple and effective
- Gets the point across
- The shape represents the world (globe)
- Good type face
- Change the word (celebrate could mean anything)
The logo that they chose was probably my least favourite out of the ten I put down, and I was a bit unhappy about the choice, so I got some more feedback off tutors and friends to help me see how I could develop my logo further.
Feedback from tutors and friends
- Make it more girly so it relates to girl guides, such as a daisy chain around the globe rather than hands
- Could have a paper chain/ bunting around the globe to represent party theme
- 'Clients' might like the idea because it has been done before, so you need to make it your own
- It is a good logo but not representing what you are trying to communicate
- The 'clients' have said that the circle represents a globe, but it doesn't, it is just a circle
- Together may be a better word to use
- The typeface doesn't relate to the theme
(Next stage of development)
