Questionnaire
I decided a questionnaire would be a good place to start to work out if what I perceived to be my problems in the last workshop are actually the problems that I need to solve. I also need to know if there is an audience for my product. I've kept it short and simple to get lots of responses, and the questionnaire is aimed at my target audience, young adults (20-25), as I want to know their opinion on whether they still read classic children's stories.
Results
1.
2.
3.
- mostly women and mothers with disposable incomes or who like to treat themselves now and then
- middle aged people with a bit more money to spare.
- Depends- for food I would say people who like to get quality and spend a bit more for it. For clothes though, tends to be more value ranges IMO- though that may be just a result of poor marketing if they do offer quality!
- middle class women
- Middle aged women who think they are rich
- people with spare cash
- 40+ women, and mums with small kids.
- old people
- Middle and Upper class
- What is M&S?
- People who have jobs
- Middle aged, high earning people
- Working professionals and retired wealthy people
- Older women
- elderly women, who like getting egg custards on a saturday. also young professionals like the sandwiches
- mainly over 50's
- mature women
- well off people educated people
- my nanna and people with money
- 30-60 year old women
- Middle class people
- Professional people / retired people who have a high disposable income.
- middle aged people
4.
100%
Analysing the results
The results do prove what I was generally expecting them to be like. I was quite shocked to see that 100% of people who answered still liked children's books, so this is a really positive answer which means that the target audience will like the theme. A lot more people go on picnics and shop in M&S than I thought, so again, this is positive and suggests that my product would reach its target audience and has the potential to be a success. As I thought, everyone seemed to have a stereotype about the type of customer that shops in M&S, many thinking it to be older women. This shows that my problem does need solving, as M&S need to change the stereotype about the type of customer that shops there, as my survey proves that young adults do actually shop there.
