These are the briefs I have chosen to actually work on. The main core area surrounding all of these briefs is packaging. This is something that I haven't chosen to focus on recently so will be useful to apply my skills to this area.
D&AD//
Why I chose it:
- Does seem like a real problem that needs fixing as whisky is seen as a man's drink
- The target audience are targeted to drink wine or vodka mainly so there is space for a new product
- Like the idea of challenging the category conventions
- Would like to create some packaging
- Clear brief with a set outcome but chance to be creative
- Different from anything I've done before
- Stood out from the other briefs
- The target audience are targeted to drink wine or vodka mainly so there is space for a new product
- Like the idea of challenging the category conventions
- Would like to create some packaging
- Clear brief with a set outcome but chance to be creative
- Different from anything I've done before
- Stood out from the other briefs
YCN//
M&S - Package the perfect picnic
Why I chose it:
- Different to other things I have done
- One I initially like in DP 1
- Lots of choice in the theme, but set outcomes to stop it being too open
- Can choose target audience
- Design to fit in with their eco policy - something I'm interested in
- I like food!
- Lots of choice in the theme, but set outcomes to stop it being too open
- Can choose target audience
- Design to fit in with their eco policy - something I'm interested in
- I like food!
ISTD//
Why I chose it:
- Haven't done much type only work based
- Would like to look at logo design
- Identity is something I'm interested in
- Want to learn more about web and this brief has the opportunity to cover a range of media
- Haven't done much type only work based
- Would like to look at logo design
- Identity is something I'm interested in
- Want to learn more about web and this brief has the opportunity to cover a range of media
OTHER//
Why I chose it:
- Would be my ideal job!
- Useful as want to do this in the future
- Useful as want to do this in the future
- Well written, easy to understand brief
- Outcome is clear
- Think I could show off my skills well with this brief
- Mix of type and image
- Children's books are something I am really interested in
- Enjoyed Grimm's fairytales when I was younger
- Out of all the briefs I found from other websites, this one stood out and was the clearest
- Outcome is clear
- Think I could show off my skills well with this brief
- Mix of type and image
- Children's books are something I am really interested in
- Enjoyed Grimm's fairytales when I was younger
- Out of all the briefs I found from other websites, this one stood out and was the clearest
