Brief 5 / Inglenook Productions

Inglenookproductions

This is another live branding brief that I have been working on as part of my mini brief. 
Inglenook film and theatre productions want a new logo that is relevant to their name.


They also want a 20 second ident and new logo ideas.

Inglenook is a type of fireplace, and keywords relevant to this that would also be relevant to what the theatre company say about themselves include: warmth, gathering, intimate, originality, adventure, experience.

Initial Logo Ideas:

OO's could be eyes
Could be a glow from the darkness
Close kerning represents intimacy
People sat around the fireplace watching tv
Lights could flicker on and off
Colours used should represent warmth such as orange flames
Bold text adds impact

Initial Drawings:

LOGO IDEA 1.

- Retro feel - Thin font - Sophisticated - Fun / Original - Slightly spooky look - Elegant curves

LOGO IDEA 2.

Inglenook logo represents the warmth of a fire, (colour), intimacy of sitting around the fire (kerning), impact of the fire (Bold text), sophistication and professionalism of company (choice of typeface).Added shadows to the interlinking oo's to make it more obvious what it is.

Favourite Logo: (Gills Sans)

Logo applied to business card:

Printed on to 350gsm gloss.