Wednesday, 22 August 2012

DP3 / Life Online - Primary Research

The idea behind this brief was inspired after a visit to this exhibition at the Bradford Media Museum, so I went back to get some photographs and write down some notes. I got some more websites to look at, and it also made me think more about what I am actually trying to achieve.


Opte Project - They created the above image of the web


____________________________________________

Before the internet

This section is about life before the internet... This wasn't that long ago but you can't imagine a world without it now.


Diaries before blogs ... Photo albums before online photo sharing


Sending letters before emails ... Telegrams before instant messages


Encyclopaedias before search engines


Record players before iTunes


Videos before youtube


Traditional games before online gaming
____________________________________________

How the internet was created

- ARPA scientists created the first ever computer network in the 1960's.

** ARPA was formed to prevent Russian enemies getting ahead of them technologically again, after Russian satellite launch of Sputnik **

- It was Joesph Lickliders ideas (a computer science researcher)
- The first message sent through the internet was LO (supposed to be LOGIN) at the University of California in 1969


- The distributed network is a reliable method of linking computers together as the data is split into small chunks called 'packets'. There is no central point of command so failure won't effect it.


- The internet gradually evolved - it wasn't made by one person.




- Key people involved:

Joesph Licklider
Paul Baran
Donald Davies
Larry Roberts
Leonard Kleinrock
Vint Cerf
Louis Pouzin
Jun Murai



- Larry Roberts made the first connection in 1965
- The Arpanet became the internet in 1970.
- Protocols allow computers to communicate across different networks

Why was the internet created? 

- To make computers more efficient and communication networks robust.
- The period before was the cold war, a time of political unrest.

Life before

- Period of political unrest after the cold war
- Film in 1969 predicted impact of internet in the future on home life e.g. shopping, communications etc

____________________________________________

Emails

- The internet has changed how people stay in touch


- Before phones and smartphones people kept in touch by portable terminals, where messages get printed out [Texas silent 700 Data terminal, 1975]
- Email was the first time the internet was used socially.
- Ray Tomlinson created @ email in 1971
- Email groups lead to forums, and the social aspect of the internet expanded
- Email became available commercially in 1979, it was only originally meant for government and schools


____________________________________________

Bulletin Boards - The original social network

- Bulletin boards, inspired by cork pin boards, came about in 1978, designed by Ward Christensen


- They were the original social network
- Text only, so people made pictures from arranging text characters [ASCII]

  |\_/|        ****************************
 / @ @ \      http://en.wikipedia.org/wiki/ASCII_art
( > ยบ < )      
 `»»x««´      
 /  O  \ 



- As bulletin boards were uncensored, they allowed for the start of internet bullying with spamming and trolling 

____________________________________________

Viruses

- The first virus was the creeper worm in 1971
- There are different types of viruses, with different intentions
- Worms, spyware, mass mailers, trojans, botnets
- There are different types of antivirus software


- There has been controversial internet use, such as piracy, trolling, illegal websites such as pirate bay and napster
- In the news at the moment there are stories of how people are being arrested because of what they say on twitter, online bullying leading to suicides, and also people not knowing who they are meeting up with

____________________________________________

Computers through history

- Early computers were originally complex calculators
- They were in the workplace (without internet) from the 1950's
- Mainframe computers before linked networks
- Timesharing paved way for internet






- There have been different types of modems and connections over time
- Different internet providers (such as virgin, bt, etc) and browsers





- Personal computing for homes began in the 1980's. The 'micro' computer was used for games and business (without internet)
- The zx80 home computer created a new market, as people didn't know they needed computers, but people can't live without them now
- In 2000 broadband internet became a part of daily lives, and is now always on and we can't live without it. Wifi means internet is available on phones, games etc.




____________________________________________

Gaming

- The internet becomes user friendly
- The first multiplayer online game is created by Richard Bartle in 1978. It is entirely in text and your commands interact with the environment
____________________________________________

Website Design

- Tim Berners-Lee created the world wide web
- The first popular web browser was Mosaic created by Marc Andreeseen
- Ted Nelson invented hypertext
- DNS is a domain name system, IP addresses become www. - like an internet phonebook


- How has web design changed?
- Started out text only with the navigation by keyboard


- Html and links are used


- Table based design and images appear


- Frames, animation, search facilities, databases


- Tableless design, downloads


- RSS feeds, blogs


- Videos, social media


- Websites viewed on iphones and ipads
- What is the future of web design?


____________________________________________

Dot Com Boom


- The internet became a part of our lives in the 90's, with millions online by 00's.
- The internet has more and more uses, with online businesses, blogs, social networks, file sharing and more
- There was a dot com boom in the 90's that lead to an economic boom but eventually businesses collapsed and millions were lost
- Businesses such as amazon (convenience store) ebay (marketplace) napster (music downloading - illegal) came to life
- Social networks started, trends come and go: bebop, myspace, Facebook, twitter, etc.
- Mark Zuckerberg famously created Facebook and even has a film, The Social Network, about him
- Jeff Bezos created Amazon in 1995
- Ebay was created by Pierre Omidayar
- Google was created by Sergey Brin and Larry Page in September 1998
____________________________________________

Net Culture


- People are viewing, sharing, liking, rating, commenting
- Mobile connectivity means images can be shared instantly, with apps such as Instagram
- Celebrities can be created, you can share music, your own creations, it is a way to promote yourself and gain fans. Make yourself famous
- Things become viral, crazes are born (such as ridiculously photogenic people, old spice ads, 'ain't nobody got time for that', dancing hamsters, funny cat videos, edited campaigns,  things being shared like Kony 2012 video)
- News stories are broken and shared
____________________________________________

Search Engines


- These collect and arrange content into huge indexes since the 1990's
- Google is now accepted as the main verb to mean searching the web
- What we look at is recorded and can be used to enhance our future web experiences
- This is an ethical issue - privacy concerns
- You leave a trail of info behind you when you use the internet
- Personal details can be copied, stored, sold, stolen by others. (e.g. how Facebook controls the advertisements you see due to what you like)
- There are different domain endings, such as ac.uk, .gov, .com, .co.uk, .org, etc and ICANN organises these
- In China the internet is controlled and some websites are not allowed to be accessed
- The web has broken down social and geographical barriers, such as with Wikipedia (Created by Jimmy Wales - who says it is the digital brain of the web), where you can learn more about the world
____________________________________________




Modern technology

Some of examples of how technology has developed to where we are today.




- The internet is now used for computers, phones, games, kindle, ipads, tv boxes, digital radio etc.


____________________________________________

The future of the internet

- Examples of QR codes



- The internet is evolving fast, and new trends are always emerging
- What will be the next step?







Wednesday, 15 August 2012

DP3/ Research/ Graphic Design Museum

Research Brief

Will cover all areas in some way:

- Publishing and editorial
- Information and wayfinding
- Branding and identity
- Product and packaging
- Retail and promotion

About

There are loads of museums in the UK, and lots focusing on Art, in particular fine art, but how many are solely Graphic Design museums?

This museum will inform and inspire.

Things to include:

- Famous graphic designers
- The different eras with design
- History of advertisements
- History of photography, print (each different section)
- Galleries with vintage graphic design
- Interactive (letterpress/ screenprinting [I did this at the AndyWarhol museum in USA] area? create your own web page? etc)

Possible design outcomes:

- Tour map
- Adverts (different varities: magazine, TV, billboard, bus etc)
- Wall hangings
- Leaflets about exhibition
- Invite for the opening night, mailshot
- Postcards
- Bags / products for shop
- Signage around museum
- Posters
- Schools education pack
- Website
- Social media set ups
- Printed goods such as notebooks, pens etc
- Mock up of exhibit space
- Room decorations (quotes on walls etc)
- Door shrouds
- Floor stickers
- Outside banners
- Competitions / opportunities to join in

Things to consider:

- Where would this be?
- Who is the target audience?
- What tone does it have? Is it interactive, educational, etc...
- Why do I think there should be a graphic design museum?
- Is the focus print / digital / both?
- Logo, font choice colour
- Interactivity: could include peoples definitions of what graphic design is.

Things to research:

- Look at existing museums/exhibitions and their identities
- Go to museums and galleries in Leeds to take photos, so I can envisage what I need to create, and see what existing material each has

DP3/ Skills Driven/ Graphic Design Rulebook

Skills Driven

- Publishing and editorial - Product and packaging

About

The graphic design rule book will be a hand made book featuring hand rendered type and digitally created/altered type with inspiring quotes and rules for the aspiring graphic designer. It will be a light hearted and humorous gift making fun of cliches. I will also consider the packaging of the book, and some additional cliche free gift, like a screenprinted tote bag.

The idea came to mind when I found out about the Quoteskine book of illustrated type. (See blog post) Previously I have concentrated predominately on illustration, but this year, wanted my focus to move over towards typography, as I feel this is such a valuable and wanted skill that it is imperative that I have a vast knowledge in it. The idea of mixing type with image for illustrative type seemed to be a good comprise. 

This brief is quite different to the other ones I have decided on, as it will still be handmade, giving me the chance to try screen-printing and letter pressing and other processes again, maybe for the last time. I will also be needing to book bind, and all these processes are things that I have had inductions and workshops in, but could do with going back to these.

It is still relevant to my design practice as the layout of the editorial will need to be thought about, and it does contain typography. Also, the gift that will accompany the book is relevant to my product design brief.

To make this brief a bit more substantial and challenging, I could also look in to font design.

Type Tutorials

As a subscriber to Computer Arts magazine, I see lots of tutorials I would be interested in doing, and I think there are some which would be very useful to this brief. I aim to have a practise with these tutorials, to learn some new skills, so that when I decide on the quotes I will use I can create some designs I will be happy with.

Some of them might be quite irrelevant to the final pieces I aim to create but I think I could still learn from doing them.




























Book Making Tutorials



Type Ideas

Jelly/ Ice mould letters [stay cool?]
Letterpress
Screen printing
Sewing type
Letraset
'Found' type
Stamped
Print Finishes: foil, flock, gloss, spot colours
Laser cut
Cut onto wood, plastic etc
Typogateux 

DP3/ Collaborative/ Retail

Collaborative Brief

- Branding and identity
- Product and packaging
- Retail and promotion

About

I have become more interested in graphic design for fashion over summer and think this is an area I would like to focus on. This brief would link in with my feminist magazine brief, which would also have a strong focus on fashion.

This collaborative brief will see me working with another student from the college, from the fashion course. I have always been interested in the branding and identity of the fashion students at the Leeds College of Art final degree shows, in particular, last year the graphics and fashion collaboration for House of Herlihy.

The fashion designer I will be working with is Amy Bruton, a 3rd year Fashion and Innovation student.

Proposed products include:
A logo / Business cards / Letterhead design / Look book / Website / Promotional press pack
An identity that can be used on a number of products

To make this brief more substantial, I could think of other opportunities to be involved with graphic design for fashion:
- Create the tickets, flyers and posters for the graduate fashion show in june
- Branding and identity for a few designers on the course
- Creating the advertisements for fashion events throughout the year
- Possibly working on the fashion yearbooks

Before starting work we both need to check with our tutors that this collaboration is okay, and then we need to work on a contract to ensure that we both agree with what we are planning to do.

An interview with the fashion designer to get a full understanding of who she is as a designer and what her work is about would be needed, but as most of the final products are aimed at being delivered near to the time of the end of year show which is a while off, I feel this brief would be better to be worked on later in the year, when the final fashion collection is completed.

Wednesday, 4 July 2012

DP3/ Skills Driven/ Type

Skills Driven

May cover a mixture of these areas:

- Publishing and editorial
- Information and wayfinding
- Branding and identity
- Product and packaging
- Retail and promotion

About

I want to improve my skills with type only designs, covering a range of medias. As I did the image module not the type one last year, I feel like I have missed out on learning a lot of things so want to concentrate this brief solely on improving my type skills. I'm thinking of doing this either by attempting to answer new ISTD, YCN or D&AD competition briefs regarding typographic answers, or by re-writing some of the old briefs so that they fit my needs.

I might even end up developing my own font, as this is something I have always been interested in doing. I think this brief may change and develop a bit as my type skills progress, depending on what style of typography I decide I am most interested in.

For me, this brief is all about the type, so I'm not sure which format the final products will be in. I don't think this is as important, as I have other briefs where I will concentrate on improving these things.

To start with, I'm going to have to find some tutorials and things to learn more about typography.

I've also enjoyed downloading lots of new fonts in the hope that I'll use some of them in some of the designs I create. Such as this one and a few hundred more...



http://typedia.com
http://friendsoftype.com
http://www.fonts.com
http://fontsinuse.com

DP3/ Competition/ YCN, D&AD, ISTD & Others

Competition Briefs


May cover any of these areas:


- Publishing and editorial
- Information and wayfinding
- Branding and identity
- Product and packaging
- Retail and promotion

About

I want to enter a few live competition briefs, as they can lead to great opportunities and look really good on your CV if you are to win. Earlier on in the year, I won a YCN award, so definitely have high hopes for entering more competitions. I don't want to enter loads and rush them though, I would rather choose a select few and spend a decent amount of time creating an outcome so that hopefully I would actually have a chance of winning.


As the competition briefs are not yet available, I can't really specify what I will do for the briefs.



Possible competitions to enter:



http://www.graphiccompetitions.com [briefs regularly uploaded]

http://www.istd.org.uk [new briefs launched 1st October]
http://awards.ycnonline.com [new briefs to come in October]
http://www.dandad.org/awards/student [doesn't yet state when new briefs will be loaded] 

http://www.adobeawards.com/us/about/awards [new briefs to come in November]

I'll also be regularly checking my emails and looking out for other possible competitions that may become available during the year.


__

1.








Tuesday, 19 June 2012

DP3/ Collaboration/ Surface Pattern Yearbook

Live Brief / Collaboration / Competitive

- Publishing and Editorial

About

For this brief, I was originally thinking about doing some live branding work, but then after discussions with other graphic designers on the course, we decided that we plan to submit a pitch for the Surface Pattern yearbook. I will be working with Kirsty Alderson; Kirsty Hardingham and Sophie Wilson. We all have an interest in image based design, as well as type and layout skills, so thought we would be a good team to pitch for this yearbook. 

Personally I have an interest in illustration, and have lived with surface pattern course members for two years, so feel as if I have an understanding of the course. I have also visited the New Designers exhibition for the past two years running so have a genuine interest in the course.

After talking to students from last years thirds years on the course, they were unhappy with the quality of the yearbook created last year, so I think it is important we regain the trust of the course tutors and create the kind of yearbook that they will be impressed with. To do this we will need to ensure good communication with the tutors to ensure we are creating what they want us to. (If we get this pitch!)

First Meeting: 18/09/12

Here are the notes from our first group meeting.

- We need to decide how we will photograph the final work, and maybe need to enlist the help of a photography student, or practise with the equipment in the photography studio
- We need to contact the course tutor to ask their permission
- As last year the focus seemed to be on creating a stylish book more than anything else, this year we need to ensure that everything that should be covered is. For example, we could include a profile page with each member of the course, featuring a photograph of them, a short interview and some information about what they want to do next, alongside contact details. This is something we noticed was missing last year, so we want to make our yearbook personal.
- We would need to decide on a colour scheme, typeface, stock, general theme for the book, which would all come after a discussion with the tutor to see if they had a general theme they wanted to run throughout the course
- How could we make the design of the book relevant to the content of the course? For example, we could screenprint / use finishing touches such as flock or foil on the cover to show our understanding of the traditional printing processes used on this course
- We could include patterns inside - possibly a pattern including designs from the students?
- The placements and awards the students have gained need to be recognised and the achievements celebrated in this book to try and get them the best job opportunities
- We would need to ask tutors for rough dates when these tasks need to be completed
- We need to ensure the course tutors sign the proof copy of the yearbook we would make, to ensure their satisfaction before the document goes to print
- Do we need to consider ethical issues such as sustainable design when considering printing and stock choices?
- And of course we need to have a back up plan in case we don't get chosen to create this yearbook. There are a few other courses we all agreed we are interested in and would suit our combined skills to design for.

Initial Research

One of the things we all agreed on was that we needed a really good understanding of the course to start with. We have looked at the information provided on the college website to give us a good idea, and will discuss the course with actual 3rd year students. A possible idea is to collect quotes/keywords from the students/tutors and from this information to include in the yearbook.





The course is also featured on arts thread View Course Portfolio. On Artsthread there is a bit more detail about each graduate, such as a list of their skills and a bit about their work. This helps them appeal to potential employers.




Next Steps

The next step is to discuss with our course tutor the possibility of us being able to design this yearbook. If this is agreed that we may be able to do this, we would need to meet with the Surface pattern tutor to discuss his opinions on this. Then we will have more meetings to delegate actions of what we would need to do to create this book.

DP3/ Research Brief/ The Internet

Research Brief

About this Idea

Inspired by Bradford Media Museum's Life Online exhibition.


I was fascinated by Bradford Media Museum's exhibition about the history of the internet, and realised how little I actually knew. After an initial trip to the museum just for a look around, when I decided I definitely wanted to focus this project on the history of the internet, I went back for a really good look around, making sure to play on all of the interactive things and take notes of all the information. I was there for a good few hours! [see notes] & [photos]

What is it going to be?

This is a research brief where I immediately decided on my topic but didn't know what I actually wanted to create, which is a bit of a strange way of working for me. I don't want to just copy off the Bradford Media Museum's exhibit, and I know I don't want to focus on an exhibition setting as this is what I am doing for another brief.

So I need to brainstorm what I can do to create an interesting outcome that has a different purpose from the existing exhibition. To do this, I need to work out what the actual problem is!

What is the problem?

- The internet is an important part of our lives now but we don't know much about how it started
- Youngsters don't know what a life without the internet was like

- Consider effects of viral media such as the KONY 2012 video
- Today youngsters can't even remember life before the internet - opinions on this
- Do we take the internet for granted today?
- What are the pros/cons of the internet?
- Is the internet good or bad?
- Which websites have changed the world? e.g. facebook, twitter, amazon, ebay, youtube, google, wikipedia
- Big Brother issue - are privacy settings ethical?

Considerations

- Who is it aimed at?
- What am I trying to achieve? (persuade, inform etc)
- How can it be different?

Possible outcomes

- App - Game - Quiz - Campaign - Event - Interactivitiy - Book

Tuesday, 12 June 2012

DP3/ Dissertation Subject/ Women's Magazine

Publishing and Editorial
Branding and Identity
Research Brief - Area of research: feminism (relevant to dissertation)
Skills Driven - Improving typography and layout design

I came up with the idea for my first brief straight away, as it is based on the theme of my dissertation. I'm asking the question: Can women's magazines, focusing on the specific example of Cosmopolitan, ever be considered feminist? So, It would be great to link in my design practice by proposing a design for a magazine that is suitable for feminists.

My ideas for my women's magazine:

- No celebrities on the cover, either real women or artwork
- A bit like stylist magazine, but for a younger audience
- Featuring affordable clothes, and articles relevant for a younger audience
- Adverts inside are approved and won't lower the self-esteem of the viewer
- Suitable for feminists but appealing to all

Design possibilities & considerations:

- Contains illustrations, type, photography etc...
- Foil logo, spot varnish, some type of finish to stand out (like computer arts magazine)
- Could be a different paper stock to other glossy magazines (like company magazine is now)
- Could be handbag size and normal size like cosmopolitan, so that it can be taken everywhere (need to consider where it will be read)
- Could use spot colours (like wired magazine does)
- Spines could line up to make an image (like you often see with partworks)
- Images overlapping on to next pages, irregular columns, the text being diagonal, breaking the rules of layout design in magazines (as David Carson did)

- Sketch out magazine plans first using a grid system
- Consider hierarchy of page - what should be seen first?
- Reader may dip in and out of the magazine, so consider the flow and how to guide the reader across the magazine
- Could do different editions/covers for the same issue to make them collectables
- Consider product/range/distribution... what else could come out of it? For example, cosmopolitan sell watches and other branded goods. Books, blog, website....
- Readability is key - 60 characters per line. Consider kerning, leading, font size, choice, colour etc
- Think about how much it will cost and how this will affect advertising and how much the target audience can afford to pay
- How will it be bound? Create a dummy magazine to test the size
- What stock will be used? Could have a thicker cover, maybe fold out bits.
- Needs to stand out. Could be an unusual size (like national geographic magazine)
- Could have die cut pages that show through to reveal something from the page behind
- Use of different stocks inside to keep the pages exciting
- Free gifts with the magazines can attract attention, can be useful things such as extra magazines, CDS, (one magazine did free tampon cases) etc
- Front cover could be done in a different style each week to showcase different artists talents, and could sometimes be designed by readers (like stylist magazine)
- How is it wrapped? Does it have a bellyband? Come with a bookmark?
- Mix of hand drawn and digital designs. (like the liberty christmas magazine and pages from cath kidston magazine)
- Borders around images, maybe just one image on page, to have a completely different look from the standard women's magazine (such as oh comely!)

Features of magazine:

- Fashion & Beauty
- World News
- Topical Issues
- Business Advice
- Craft / Cooking Section
- Inspirational Women
- Travel 

[My magazine will feature celebrities, but only interviews and things they agree with, no speculated gossip, no photos judging their weight/cellulite etc. The features will celebrate these celebrities achievements rather than criticising them.]

I'm going to start by researching what is already out there for women in the UK in terms of magazines, as well as looking at general magazine design. 

///


I've started some initial research on magazine design to go with the research I am doing for my dissertation about feminism.

Before I can start designing anything, I need to make some decisions about the magazine and its content, and then I'll think about what it will look like. 

In the mean time, I think I should play about a little bit with type and layout design, maybe following some tutorials to gain a better understanding of this.

What can I call it?

I've looked up the dictionary definition of feminism to find synonyms, to help me think of a relevant name I could call the magazine.



Here are some more keywords to define what feminism is:



I've tried to think of some ideas based on these keywords. I want it to be obvious that the magazine is feminist, and supports women's rights, but I also need to the name to still seem stylish. It also needs to be a name thats not been used before and isn't too similar to what else is already available.

What am I trying to suggest about the target audience?

- Intelligent - Stylish - Creative - Believes in equality - Interested in whats going on in the world - Confident, inspirational, powerful women - Independent

Ideas


- Liberty Girl (freedom from control)
   - variations: Liberty&Love; Miss Liberty, Liberty Heart

- Womanism or Womanist (believing in and respecting the abilities and talents of women; acknowledging women's contributions to society)

- Femme Fatale  (Some say the femme fatale "remains an example of female independence and a threat to traditional female gender roles,")

- Butterfly Effect (The butterfly effect is a metaphor for the concept that small, seemingly insignificant events — like the fluttering of a butterfly’s wings — can produce tremendous and unanticipated consequences)

- Venus (Men are from Mars, Women are from Venus)

- Virtue (A good or admirable quality)

Design Practice 3 / Initial Ideas

Before I decide which ideas to actually follow up, I've brainstormed some of my initial ideas. Then I'll choose the ones that are most relevant to the areas of practice I want to focus on, and the ones that I think I'll get the most out of by completing. I want to learn new things and this will be my last chance to do what I want to do, before I work for others and just do what they want me to!

- Women's magazine suitable for feminists, relates to my dissertation (research)
- Book about the history of the internet, inspired by Bradford Media Museum exhibition (research)
- Fictional rebrand of a cafe / packaging / promotion / retail (skills driven)
- Do editorial images for a whole newspaper for a month to improve image skills (skills driven)
- Photography collaboration with another student (skills driven / collaboration)
- Create signage and retail set up for a fictional fashion shop and create packaging, cover promotion (collaboration)
- A fictional graphic design shop selling fonts etc, chance to learn more about graphic design (research)
- A LCA graphic design magazine featuring students work (live)
- Graphic design museum set up, covering promotion / signage / etc, chance to learn about the history (research)
- Rules for graphic design students, illustrated book with type, infographics etc (skills driven)
- Creating the branding for a series of upcoming designers (live)
- Working with another LCA graphic design student to enter college competitions (competition / collaboration / live)
- Entering new competition briefs, writing my own based on old ones (competition)
- Cross course collaboration, working with printed textiles students creating our own range of products and packaging (collaboration)
- Creating type only posters from old ISTD briefs in an attempt to improve type skills (skills driven)

Design Practice 3 / Negotiated Briefs

Summer Brief

Identify and formally present a set of 10 briefs (supported by statement of intent and initial research and development for each) that you intend to respond to during level 6 of the programme. The briefs should reflect your emerging interests in professional Graphic design practices.

We are directing our own practice for Level 06. For each brief consider: why you are choosing them, what you aim to learn and what work you will have for your portfolio.


Things to Consider

- What skills do I want to develop and how can the briefs support this?
- What subjects am I interested in and how can the brief accommodate this investigation?
- What audiences and contexts do I want to design for and why? 
- What do you aim to get from collaborative/ live briefs?

Notes

- Need to have a significant amount of work for each brief
- Will do about 5 of these briefs before christmas, others may lead on to fmp
- Use live briefs, take a brief, modify deliverables, use competition briefs as a starting point
- Brief writing tutorials after summer
- Consider what the product/range/distribution will be and brainstorm ideas for all 10
- Live briefs could include pitches for yearbook and degree shows
- Decide which briefs you will do straight away 
- What do you want to do? What do you need to do?