Initial Ideas
I want this DVD case to visually represent what my tv show is about, bringing in the assets that will be used in the intro. I will be including the patterns, cupcakes, fonts and colour choices used in my intro. The packaging should be quite an easy task for me, as I have spent so long already thinking about and creating these assets, right from the beginning with my design direction boards.
Here are some really basic design ideas. I thought about creating this packaging in the shape of a cupcake, but then I decided to make it as professional looking as possible, so decided on using the scale for an actual DVD case. I also thought the case as a cupcake would look too childish, and this wouldn't appeal to my target audience.
I want this DVD case to visually represent what my tv show is about, bringing in the assets that will be used in the intro. I will be including the patterns, cupcakes, fonts and colour choices used in my intro. The packaging should be quite an easy task for me, as I have spent so long already thinking about and creating these assets, right from the beginning with my design direction boards.
Here are some really basic design ideas. I thought about creating this packaging in the shape of a cupcake, but then I decided to make it as professional looking as possible, so decided on using the scale for an actual DVD case. I also thought the case as a cupcake would look too childish, and this wouldn't appeal to my target audience.
Here is a snapshot of a quick first attempt. I will perfect and finish my packaging when I have finished making my intro, in case I make any important changes to the design.
Here I have added a bit more information to fill up the empty space. I think the use of patterns and colours relates to my theme well, but I need to be careful not to overload the packaging with too much information.
Changes after crit
[See crit blog post]
I have taken on board what was said in the crit and made a few re-arrangements to my packaging. I think I could go on forever re arrange different parts!
I'm reasonably happy with the overall design, as it shows off my illustrations and my patterns, and works well as part of a set with my intro and idents. If this had been more of a packaging based brief, I would have spent longer trying out different sizes and considering different stocks to make a really unique dvd case. However, with the time limits, I decided to stick to creating a real life sized dvd case packaging, as I knew this would work.
[See crit blog post]
I have taken on board what was said in the crit and made a few re-arrangements to my packaging. I think I could go on forever re arrange different parts!
I spent quite a while experimenting with the positioning of the different elements, and in the end this is what I have decided on. To make sure my packaging is the best quality, I will print it out on glossy paper in the digital print room, to make it look realistic.
