To enter at least 1 competition brief with a substantial amount of work produced, from either a YCN, D&AD or ISTD brief, with the intention of creating a type only response.
The work I create may cover a mixture of these areas, but the general purpose is to allow me to learn more about typography.
The work I create may cover a mixture of these areas, but the general purpose is to allow me to learn more about typography.
- Publishing and editorial - Information and way finding - Branding and identity - Product and packaging - Retail and promotion
Background / Considerations
I will need to learn more about typography, to try and catch up on the things I didn't learn through not taking this module in 2nd year.
Mandatory Requirements
Each outcome must be type only
Each outcome must try something new
Important type skills must be learnt through each competition brief answered
Deliverables
The deliverables will depend on what each individual competition brief is asking, but as the focus here is on the type skills rather than the presentation of the finished product, many outcomes may be poster design.
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Rationale
A type based, skills driven investigation of a few selected competition briefs from YCN, D&AD and ISTD with a focus on printed outcomes.
Statement of Intent
I am going to select a range of competition briefs from YCN, D&AD and ISTD with a focus on creating type based outcomes, because this is an area of my practice I want to focus on and a skill I need to improve.