Wednesday, 3 October 2012

Workshop 2: Cross Referencing Briefs with Rationale

Notes:
- Briefs needed to be decided on by next Friday when they will be submitted
- Sheet needs to be filled in for tutorial next week
- Research document: things you intend to do, things you have done (use as a bibliography) Hand in at the end. Be specific.
- Track what you intended to do, whats changed, how its changed and why - track progress and project management
- Decisions: what, why and timescales.
- ISTD briefs are good examples of how to write a thorough brief
- Submission sheets: additional briefs are in case you need another brief: short, live, competition, etc.

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TASK 1. Answer for each brief.

- What skills will that brief allow you to develop?
-- What contexts will it allow you to explore?
--- What content will it allow you to research?
---- What products will it allow you to create?

TASK 2. 

In this task I cross referenced the things that I said I wanted and needed to achieve in my statements, with the briefs that I have written.

This has helped me to see if the briefs are allowing me to do the things that I said I wanted / needed to and to help me see if there are any gaps missing between these.

TASK 3. Answer for each brief.

For each brief complete this sentence: A .... investigation of .... with a focus on ....

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TASK 1.

Brief 1. Competition Briefs: Type Focus

Skills
- Typography  - Software

Context
- Design for a specific audience

Content
- Current G.D. trends

Products
-

Brief 2. Stationery Design

Skills
- Image - Illustration - Pattern Making - Drawing - Software: Illustrator and Photoshop - Presentation - Business - Professionalism

Context
- Product and packaging - Retail and promotion - Live work

Content
- Product design: stationery - Business and enterprise - Trends - Patterns - Print - Illustration

Products
- Stationery [see deliverables] - Packaging

Brief 3. Graphic Design Rulebook

Skills
- Illustrative Type - Print - Book binding - Layout - Image - Typography - Drawing - Presentation - Screen printing, letter press and laser cutting

Context
- Product and packaging - Design for a specific audience: G.D. students

Content
- Graphic design quotes - Type and image - Book design - Book making / binding

Products
- Book - Merchandise: bags, t-shirt, posters etc - Packaging

Brief 4. Graphic Design Exhibition

Skills
- Research - Software: Indesign and illustrator - Print - Typography - Branding and identity - Layout - Info graphics

Context
- Signage and way finding - Exhibition design - Identity design

Content
- History of graphic design - About the internet - Famous graphic designers - Current G.D. trends - G.D. through the ages - Printers

Products
- Signage and maps - Editorial: guides and leaflets - Advertisements: posters

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TASK 2.

[On design sheets]

TASK 3.


Brief 1. x A competition brief based investigation of a response to a few selected briefs with a focus on typography.

x A type based investigation of a few selected competition briefs with a focus on printed outcomes.

Brief 2. x A skills driven investigation of stationery with a focus on product and packaging

x A live brief investigation of product design with a focus on illustrative stationery

x An image based investigation of business and enterprise with a focus on stationery products and packaging

Brief 3. x A skills driven brief investigation of design for a specific audience with a focus on illustrative type

x A typographic investigation of editorial design with a focus on inspirational quotes for graphic design students

x An editorial design based investigation of illustrative type with a focus on graphic design rules

Brief 4. x A research driven investigation of the history of graphic design with a focus on exhibition design

x An information and wayfinding investigation of exhibition design with a focus on the history of graphic design

x A research and skills driven investigation of the history of graphic design with a focus on signage, editorial and promotional outcomes