DP3/ Brief 4/ Graphic Design Museum Brief: Final Copy

Brief

To create the branding and identity for a Graphic Design Museum, educating visitors on the history of the subject and containing features such as: a gallery of work, examples of technology and processes used, and profiles of famous designers. A focus will also be on the tools used to create graphic design, including photography, technology and the internet.

This brief would be a research brief, allowing me to understand more myself about the history of Graphic Design, but also allowing me to work on lots of areas of my design practice including:

Publishing and editorial, Information and way finding, Branding and identity

Background / Considerations

- Where would this be?

- How would this be funded?
- Why do I think there should be a graphic design museum?

- Who would attend the opening night private view?

- What style of graphics will the target audience respond best to?

Mandatory Requirements

- The printed designs for the museum should have a focus on sustainable design

- There should be a consistent design throughout all of the products

- The exhibition needs to stand out from what is already available

- The museum needs to be engaging and interesting to attract visitors

- It should be interactive and appeal to the target audience of family visitors

Possible Deliverables

- Branding and identity for the museum- Tour map
- Adverts (different formats: magazine, billboard, bus etc)
- Wall hangings
- Leaflets about exhibition
- Invite for the opening night, mailshot
- Postcards / tote bags / tshirts / products for shop
- Signage around museum
- Posters
- Schools education pack / Competitions / opportunities to join in
- Website / Social media set ups
- Mock up of exhibit space
- Room decorations (quotes on walls etc)
- Door shrouds
- Floor stickers
- Outside banners

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Rationale

A research driven investigation of the history of graphic design with a focus on branding and identity and exhibition design.

Statement of Intent

I am going to propose the content and design for a graphic design museum because I want to learn more about the history of graphic design, and think that there is a gap in the market for a graphic design museum. By creating the proposed products I will improve my branding, publishing and signage skills.