I said at the start that I would be re-writing my brief at the end to see how it has changed, so here is the finalised brief for this project:
Title
M&S Perfect Picnic
Brief
To create an original, exciting picnic pack for M&S, based on the theme of Alice in Wonderland, aimed at families and young people who want to re-visit this much loved story from their childhood. It should be innovative and different from other picnic packs, covering a range of products to explore packaging design. The food included should be relevant to the story.
Background / Considerations
Need to consider M&S eco policy and their quality, value and trust
Need to research the history of Alice in Wonderland
Need to consider how this pack change peoples stereotypes about M&S
Mandatory Requirements
Interlinking design context and practice posts
Eco friendly outcome, designs should allow for minimal waste
Maximum of four colours
Deliverables
Picnic Carrier
All relevant items for a picnic
A menu relevant to the theme
Presentation boards in PDF format
Deadline
25/5/12
