Product / Range / Distribution... [Progress Crit]

For the crit I showed my packaging mock ups, font choices, specifications, as well as having my up to date blog on display.

My questions I wanted answering:

1- Do you know any good websites for relevant packaging research or decorative type research?
2- Do you think it should be an app or a webpage (so that it is easily accessible to all?)
3- Let me know what you think about the typefaces I have chosen

Feedback:

Pair 1

Answers to my questions

1- Jeff Josephine Design / lovelypackage.com / thedieline
2- Webpage
3- We love the Majestrick typeface

Design Development

- Explored a good range of possibilities for the carrier

Audience/ Context

- As you're part of the audience its easier to relate
- Define audience on boards
- How will people engage with it? Instore or online?

Product & Proposal

- Designs on napkins and tissues?

Pair 2

Answers to my questions

1- Dafonts.com / Terry Smiths printing and packaging / Behance

2- Maybe you could sell product online, link in with App for more publicity, maybe produce a page for launch of picnic range

3- Really like the choices especially Majestrick, it goes well with the theme of the project

Problem Analysis

- Good concept and good primary research to back it up

Design Development

- Good mock ups, lots of nice ideas

- Need illustrations that will be applied to the packaging and ranges

Audience/ Context

- Will the target audience want to buy the product?

Product & Proposal

- Good product range, nice idea for menu 

Action Plan

The crit has been useful for clearing up some things I was a bit stuck about such as my font choices. I'm glad everyone agreed that Majestrick was the best font, as I think this will be very influential on my own font. I've also been given a few designers and websites to look at to help me with my research, as I was struggling a bit to find packaging designs I felt inspired by.

Next week is the final crit so I need to have loads done and examples printed, ready for my print slot to print my final pieces.

Here is what I need to do next:

- Choose final packaging nets for carrier and cake boxes

- Write body copy for leaflet, box and app

- Create vector illustrations of the memorable images

- Hand made typeface

- More relevant research
- Type experiments with typeface
- Prepare all documents with correct sizes
- Mockup for leaflet shape
- Boards for final crit