The contents include: booklet containing ingredients and nutritional information, voucher codes, link to app, information on the other picnic packs available. As well as a section on information about the actual story, but this will be quite basic, to save paper, and also to direct people to the app.
MENU.
The Mad Tea Party
We're All Mad Here!
(Suitable for vegetarians)
Main / Bread, butter, orange marmalade, lots of tea
Dessert / 'Eat me' cake, 'drink me' juice
Snack / Queens tarts
[All foods are taken from the book, the main is from the mad tea party, the dessert is when alice is shrinking and growing, and the Queens tarts are from the court scene at the end]
ABOUT.
Serves 4: Alice, Mad Hatter, March Hare and Dormouse
Would be priced at around £14.99 - £19.99
Minimum packaging, strong, easy to carry, with handle
Varied content but not too much so that the pack is easy to carry
Drink me drinks come in recyclable bottles, and the picnic comes with four mini flasks, to keep the tea warm, as they will need to be made before the picnic
Reduce / minimum packaging, only whats needed
Reuse / bottles are reusable, which is better for the environment and better value for money
Recycle / printed on to recycled card, box and plates can be recycled
The food doesn't need to be refrigerated so can be taken out for longer.
CONTENTS.
Food on menu:
1 sponge cake box, 1 tart boxes, 4 sachets of butter, 4 sachets of marmalade, 8 tea bags, 4 packets with 2 slices thick bread
Napkins, selection of stirrers, sugar packets, 4 big plates, 4 small plates, 4 sets of knifes, forks and spoons
Leaflet, 4 mini flasks, 4 mini bottles
NEED TO BUY.
Flasks, mini bottles, cutlery and plates
NEED TO DESIGN.
Box, leaflet, app, box for cake, box for tarts, stickers to seal, cutlery packet, bellyband for plates, drink me tags, labels for bottles, labels for flasks, bag for tea bags, mock up of advertisement on website
Design Ideas
Stickers - playing card symbols
Food in brown paper bags closed with a sticker
Bring the playing card symbols in to type
The type can follow a unique path like the poem in the book
Decorative type would relate to the theme (consider legibility)
Simplistic type is modern and appeals to the audience
Net of picnic pack easy to carry like Mcdonalds happy meal boxes
Packaging
Getting all of the packaging I had decided I needed was a lot harder challenge than I had imagined, but I got there in the end! Here is a photo of what I have bought. Everything needs the labels taking off, cleaning and my new labels putting on.
Menu [Body Copy Text]
Pack is suitable for vegetarians
Fine Cut Orange Marmalade 28g
Fine Cut Orange Marmalade 28g
Store at room temperature
Once opened, keep refrigerated and use within 6 weeks
Glass widely recycled
Ingredients: sugar, glucose-fructose syrup, seville oranges, water, citric acid, gelling agent pectin, acidity regulator sodium citrates, firming agent calcium chloride
Strawberry and Raspberry Refresher 'Drink Me' 250ml
Keep out of sunlight
Plastic bottle widely recycled
Ingredients: sugar, raspberries, strawberries, lemon juice
Victoria Sponge cake with Strawberry Jam 'Eat Me' 297g
Ingredients: Sugar, flour, butter, egg, strawberry jam, double cream
Card widely recycled
Queens Tarts
Heart Shaped Tarts - 4 Strawberry & 4 Apricot
Ingredients: Sugar, shortcrust pastry, flour, strawberry jam
Card widely recycled
Bread
2 Thick Slices of White Seeded Bread - linseed, millet, poppy, sunflower and sesame
Ingredients: Wheat flour, water, sesame seed, sunflower seed, linseed, millet seed, yeast, poppy seed, salt, vegetable oil, sugar, barley malt flour, wheat gluten, malted wheat and barley, soya flour, malt extract
Store in a cool dry place
Ingredients: Wheat flour, water, sesame seed, sunflower seed, linseed, millet seed, yeast, poppy seed, salt, vegetable oil, sugar, barley malt flour, wheat gluten, malted wheat and barley, soya flour, malt extract
Store in a cool dry place
Please note: This product contains wheat gluten, sesame seeds, barley and soya and was produced in a bakery which uses milk
Traditional English Tea
Butter
At the end, there will be a photoshoot of all the products with the food inside them [possibly in a picnic setting weather/time depending] and then the final products will be show on presentation boards.
The box and this leaflet are made from sustainable sources and they're both biodegradable and recyclable.
