As in my crit, the feedback that I received suggested that for my product to be desirable to the target audience I had specified, my designs should be type based.
I've started by picking out some quotes from the book, trying to be relevant to the food, that I would like to work with. I'm not sure yet if I will work with an existing type face, create my own, or work with type as image. I'm going to do some research to help me to decide in what direction to go.
QUOTES
RELEVANT TO FOOD / PICNIC / TEA PARTY
"And round the neck of the bottle was a paper label, with the words 'DRINK ME' beautifully printed on it in large letters." pg29
"However, this bottle was not marked 'poison,' so Alice ventured to taste it, and finding it very nice, (it had, in fact, a sort of mixed flavour of cherry-tart, custard, pine-apple, roast turkey, toffee, and hot buttered toast,) she very soon finished it off." pg30
"So she set to work, and very soon finished off the cake." pg32
"Soon her eye fell on a little glass box that was lying under the table: she opened it, and found in it a very small cake, on which the words 'EAT ME' were beautifully marked in currants. 'Well, I'll eat it,' said Alice, 'and if it makes me grow larger, I can reach the key; and if it makes me grow smaller, I can creep under the door; so either way I'll get in to the garden, and I don't care which happens!" pg31
"Her eye fell upon a little bottle that stood near the looking-glass. There was no label this time with the words 'DRINK ME,' but nevertheless she uncorked it and put it to her lips. 'I know something interesting is sure to happen,' she said to herself, 'whenever I eat or drink anything; so I'll just see what this bottle does." pg53
"I suppose I ought to eat or drink something or other; but the great question is, what?" pg63
"The cook was leaning over the fire, stirring a large cauldron which seemed to be full of soup." pg 81
"There was a table set out under a tree in front of a house, and the March Hare and the Hatter were having tea at it: a Dormouse was sitting between them, fast asleep." pg92
"Have some wine,' the March Hare said in an encouraging tone.
Alice looked all around the table, but there was nothing on it but tea. 'I don't see any wine,' she remarked.
'There isn't any,' said the March Hare." pg92
"Not the same thing a bit!" said the Hatter. "You might just as well say that "I see what I eat" is the same thing as "I eat what I see"!" pg94
"There was a table set out under a tree in front of a house, and the March Hare and the Hatter were having tea at it: a Dormouse was sitting between them, fast asleep." pg92
"Have some wine,' the March Hare said in an encouraging tone.
Alice looked all around the table, but there was nothing on it but tea. 'I don't see any wine,' she remarked.
'There isn't any,' said the March Hare." pg92
"Not the same thing a bit!" said the Hatter. "You might just as well say that "I see what I eat" is the same thing as "I eat what I see"!" pg94
"Up above the world you fly, like a tea-tray in the sky" pg98
"It's always tea-time" pg98
"Alice did not quite know what to say to this: so she helped herself to some tea and bread-and-butter." pg100
"I want a clean cup,' interrupted the Hatter: 'let's all move one place on." pg100
"The last time she saw them, they were trying to put the Dormouse into the tea pot." pg102
"Then she set to work nibbling at the mushroom (she had kept a piece of it in her pocket) til she was about a foot high." pg103
"'Very true,' said the Duchess: 'flamingoes and mustard both bite. And the moral of that is - "Birds of a feather flock together." '
'Only mustard isn't a bird,' Alice remarked." pg119
"It's always tea-time" pg98
"Alice did not quite know what to say to this: so she helped herself to some tea and bread-and-butter." pg100
"I want a clean cup,' interrupted the Hatter: 'let's all move one place on." pg100
"The last time she saw them, they were trying to put the Dormouse into the tea pot." pg102
"Then she set to work nibbling at the mushroom (she had kept a piece of it in her pocket) til she was about a foot high." pg103
"'Very true,' said the Duchess: 'flamingoes and mustard both bite. And the moral of that is - "Birds of a feather flock together." '
'Only mustard isn't a bird,' Alice remarked." pg119
"In the very middle of the court was a table, with a large dish of tarts upon it: they looked so good, that it made Alice quite hungry to look at them - 'I wish they'd get the trial done,' she thought, 'and hand round the refreshments!'" pg140
"'The Queen of hearts, she made some tarts,
All on a summer day:
The Knave of hearts, he stole those tarts,
And took them quite away!'" pg143
"It began with the tea" pg146
"'I'd rather finish my tea,' said the Hatter." pg147
RELEVANT TO STORY / MEMORABLE
"Curiouser and curiouser!" pg33
"Oh dear! I'd nearly forgotten that I've got to grow up again!" pg63
"Who are YOU?" said the Caterpillar.
This was not an encouraging opening for a conversation. Alice replied, rather shyly, "I--I hardly know, sir, just at present-- at least I know who I WAS when I got up this morning, but I think I must have been changed several times since then." pg66
"Who are YOU?" said the Caterpillar.
This was not an encouraging opening for a conversation. Alice replied, rather shyly, "I--I hardly know, sir, just at present-- at least I know who I WAS when I got up this morning, but I think I must have been changed several times since then." pg66
"I can't explain myself, I'm afraid, sir," said Alice, "because I'm not myself, you see." pg66
"I didn't know that Cheshire cats always grinned; in fact, I didn't know that cats could grin." pg82
"If everybody minded their own business,' the Duchess said in a hoarse growl, 'the world would go round a deal faster than it does." pg83
"Talking of axes,' said the Duchess, 'chop off her head!" pg83
"We're all made here. I'm mad you're mad."
"How do you know I'm mad?' said Alice.
"You must be,' said the Cat, 'or you wouldn't have come here." pg 88
"Talking of axes,' said the Duchess, 'chop off her head!" pg83
"We're all made here. I'm mad you're mad."
"How do you know I'm mad?' said Alice.
"You must be,' said the Cat, 'or you wouldn't have come here." pg 88
" Well! I've often seen a cat without a grin," thought Alice; " but a grin without a cat! It's the most curious thing I ever say in my life!" pg90
"Then you should say what you mean,' the March Hare went on.
'I do,' Alice hastily replied; 'at least - at least I mean what I say - thats the same thing, you know." pg94
"What a funny watch!" she remarked. "It tells the day of the month, and doesn't tell what o'clock it is!" pg 95
"Twinkle, twinkle, little bat!
How I wonder what you're at!" pg97
"'Thats very curious!' she thought. 'But everything's curious today." pg103
"'Would you tell me,' said Alice, a little timidly 'why are you painting these roses?'" pg105
""'I see!' said the Queen, who had meanwhile been examining the roses. 'Off with their heads!'" pg109
'Never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was not otherwise than what you had been would have appeared to them to be otherwise.'" pg120
"'Don't talk nonsense'" pg144
"Begin at the beginning," the King said gravely, "and go on till you come to the end: then stop." pg154
"'Who cares for you?' said Alice, (she had grown to her full size by this time.) 'You're nothing but a pack of cards!'" pg157
"'Oh, I've had such a curious dream!'" pg159
Choosing a font...
I'm not sure if I will just use an existing font, or add my own touches to one, but I went through my fonts and found some that suited the style I was looking for. The way I have laid them out is inspired by the poem in the book, maybe I can play on this in my packaging. The type of font I am looking for is a mix of the classic, serif style font of the text in the books, and a mix of the slightly spooky, but decorative fonts as used in the film posters. EG:
I've chosen my favourite quote from the book, and listed the actual fonts in the same order underneath.
I'm not sure if I will just use an existing font, or add my own touches to one, but I went through my fonts and found some that suited the style I was looking for. The way I have laid them out is inspired by the poem in the book, maybe I can play on this in my packaging. The type of font I am looking for is a mix of the classic, serif style font of the text in the books, and a mix of the slightly spooky, but decorative fonts as used in the film posters. EG:
I've chosen my favourite quote from the book, and listed the actual fonts in the same order underneath.
Now I have to consider what works best out of these choices. Theres no font that sticks out as being perfect straight away, so I might have to make some changes to an existing one.
- The missus hand- Duality - with the exaggerations of Majestrick & Romantic Fatal Serif -
