Basic plan for Queens Tart packaging
I've made this basic plan for the packaging after researching existing packaging and considering what I will need to include. The idea for having a pattern on the packaging comes from my research, such as this M&S example:
The packaging for the boxes needs to be printed on to A2 thick card. The square where the cake will sit is 16cm squared. The packaging for the tarts and the cake will follow the same format and style, so that the packaging works as a set.
Here are some screen shots of the process of designing my packaging, where I experiment with layout and colour, but generally follow my initial plan of what should go where.
Decided the imagery looks quite good coming off the side of the page rather than being placed in the centre.
Think the card symbol border doesn't match the hand drawn style of the font or the illustrations so will have to tone this down to use it as a border. The P indicated where I intend to place a pattern. I need to decide what text I want on my products.
Think this gold colour works better and is less scary than the red!
I'm making sure to include all of the recycling symbols and make it obvious on every product how it can be recycled as this is a really important aspect of the brief.
I had decided I was going to place a pattern on the inside of the box, but after a few attempts it wasn't really working, and I knew i wanted to use relevant imagery to the food inside so that it didn't look a jumble. I've also made sure the quotes are relevant to the food inside.
Got there in the end, with a very simple pattern. I've tried making patterns before, and this is something I would like to spend time learning to do properly in the future, but for now, just a repeat of these illustrations will do for the small space the pattern is covering.
I think these really simple patterned backgrounds work well and the images being in white means they are subtle and match in with the rest of the packaging.
