To go in the picnic carrier is a small leaflet, explaining the picnic box, and with some of my simple illustrations on them. The leaflet then leads the customer on to the web page where they can find out more information about Alice in Wonderland. I have planned the leaflet out to be 8 pages.
Page 1 - Front cover // Title // Teacup imagery
Page 2 - Explaining the Mad Tea party // Mad Hatter's hat image
Page 3 - A quote from story // Teapot images
Page 4 - Menu explained // Queen's tarts image
Page 5 - Nutritional information // Eat me cake image
Page 6 - Basic Alice in Wonderland info // Pocket watch image?
Page 7 - How to find out more// QR Code // Playing cards image
Page 8 - Back Cover // Drink me bottle image // Made by, copyright info...
PLAN//
I am creating the leaflet in InDesign with the font that I have created for titles, but I might use a different font for the large block text to make it easier to read and also quicker to write! The leaflet will be really simple, featuring the colour scheme used throughout. It will be mainly text based, like the rest of the products, but with some more simple imagery.
Here is how I have set up the document. The pages will be quite small, as the leaflet is quite simple as the focus is for the webpage.
I initially started designing without a background, with the idea that I would print on to coloured stock. However, I want all of my products to be on the same colour stock, and I need to print up to A1 size, and the coloured stock I found was only available up to A3. So I have picked out this colour and will print it to ensure everything matches.
The text in italic is quotes, the text in brackets [] is the description of the image that will be placed there!
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After Crit
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I asked for a bit of feedback on my leaflet and products in the crit so I have tried to improve my leaflet, making sure it links in with the rest of the products. The questions I asked included about which stock I should use, what colour the background should be, what images I should place, and so on.
Since creating my illustrations, I've placed them in the leaflet and made a few changes, such as adding the QR code that will lead the viewer to the website via their mobile phone.
After Crit
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I asked for a bit of feedback on my leaflet and products in the crit so I have tried to improve my leaflet, making sure it links in with the rest of the products. The questions I asked included about which stock I should use, what colour the background should be, what images I should place, and so on.
Since creating my illustrations, I've placed them in the leaflet and made a few changes, such as adding the QR code that will lead the viewer to the website via their mobile phone.
I worked out editing the paragraphs and things such as the leading and kerning to ensure the typography was neat, but then realised that the reason I thought my leaflet didn't match everything else was because I hadn't used my font! So I created the titles on illustrator and transferred them, keeping the paragraph text in the misses hand font to ensure readability and also because it is a lot quicker to write this way!
[FINAL PDF OF LEAFLET]
Next, before printing, I realised I needed to work out how I would be binding the book.
When designing the leaflet, I hadn't really thought too much about how I would bind it, which I should have known was a mistake after everything I learnt on the print module. So I needed to consider my options as this will effect how it will be printed.
My options are:
- sewn - glued perfect bounding - stapled like graze books - printed on to a large sheet so can be folded
- could fold and be sealed with a sticker - the leaflet jacket different stock?
I decided to print the leaflet just one sided, so that I could stick the pages together to make them twice as thick to make the leaflet sturdy, to cut costs down and make the book simple to make. If I had had more time, I would have spent longer considering the leaflet, but for me the focus is on the actual packaging. I have been really influenced by the books that came with the graze boxes as they have the same environmentally friendly policy and look good, but are kept simple without any over the top fancy features, which is what I want my leaflet to be like.
I've been inspired by the leaflets that come with the graze box a lot with the design. See photos of these...
