Brief
Create a range of card designs, with a focus on hand drawn typography, to be sold in card retailers throughout the country. The cards must be fun and playful, and unique, to set the cards apart from the competitors cards, as the greetings card industry is a competitive market.
Background
UK Greetings are the UK’s market leading direct-to-retailer publisher, and manufacturer of greetings cards. They supply to major supermarkets, high street specialists and independent retailers. UKG have several sub-brands, giving UKG a distinctive edge and reputation for diverse and eclectic products.
Considerations
- Primary Research: Who is the card for? Who will be buying the card? And what do they want to find?
- What is the message?
- How can the card stand out? (Print finishes, materials used...)
- Which occasions will the cards be designed for?
Mandatory Requirements
- The designs must be type based
- There must be a range of card designs
- The cards need to fit in with the fun and playful theme.
- The range of cards needs a name and a logo.
- Each card needs an envelope
- The cards need to be able to be mass produced
- Each card needs suitable copy
- The inside and back of card also needs to be designed
Deliverables
- Range of greetings cards
- Gift wrap, tags, bags, boxes
- Invitations / thank you notes
- Note cards / money cards / packs of cards
- Gifts: fridge magnets, coasts, stationery, calendars, diaries
- Plus packaging for each product
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Rationale
A type based, skills driven investigation of a selected competition brief with a focus on the greetings card industry.
Statement of Intent
I am going to create a range of card designs to enter into the UK Greetings Card brief, with a focus on hand drawn typography, because this is an area of card design that will make the cards unique, as well as being a skill I enjoy and want to improve on.
