After reading through the Tigerprint and UK Greetings cards briefs, I've had a brainstorm of my ideas as well as what is required, to help me re-write the brief and know where to get started.
Name Ideas:
As part of the mandatory requirements are to name and brand the range, I've been thinking of brand names, basically from just looking on thesaurus.com for words to do with celebrating.
Keywords - occasion, celebration, event, greetings, experience, fete, festivity, party, bazaar, carnival, ceremony, hoopla, huzzah
For the name I was thinking either one of these words next to print or greetings, or a combination of two of these words... and this is how I came up with Hoopla Fete. Its very unusual, so will stand out, and be memorable.
