Although I quite liked the logo I had produced for the graphic design museum, after feedback from my crit and asking others what they thought about it, I have decided to rework it. Looking back at it now I do think it looks like it was quite simple to design, and as one of my target audiences will be designers, I want it to look well designed.
In my crit, people suggested using helvetica, but I don't think this is the most exciting font to be used for a logo, but I might use this in other design work. I've decided to play with some more font design, this time, focusing on ligatures, and an elegant, sophisticated outcome. I still want my logo to be all the things I wanted it to be before, especially to be versatile and easy to place on different things.
This was my idea for the logo, which I tried creating by drawing on a graphics tablet, but it was harder than I thought to try and get this right, so decided the best step would be to hand draw it to the style I want it then to edit it.
This was my idea for the logo, which I tried creating by drawing on a graphics tablet, but it was harder than I thought to try and get this right, so decided the best step would be to hand draw it to the style I want it then to edit it.
The logo designs with stars by them are my favourite, and ones that I want to develop further. I want the logo to be elegant, timeless, sophisticated, ligature, soft curves, serif with a fancy 'g'.
In my experimentation I tried going with some things said in crit, such as: make the 'm' bigger than rest of the logo, try a more classic style, make sure the text is not too bold.
I decided to find some serif fonts that I could base my logo design on, as well as still considering the sans serif gill sans mt.
Baskerville was my favourite font choice out of the ones I found, so I printed this out and based my new logo design on it.
A question also asked in the crit was how does it work with white space? After playing around with new logo ideas I realised it doesn't work in box so I will have to abandon this idea. Here is me playing about with how to arrange the information:
This shows how the font inspired my logo:
I can see a definite improvement in my logo design and finally feel happy with these ideas. My favourite is the logo in the bottom right corner, so this is the one I will develop further.
I have used the scan in of my logo and the logo created with the baskerville font to create a background to trace over, to create the actual logo.
This is where I'm up to now... I'm a lot happier with this one than I was with the original one and I've received good feedback on it. Now I just need to work out how the text describing what MGD stands for can work with this logo.
