Research Brief
Will cover all areas in some way:
- Publishing and editorial
- Information and wayfinding
- Branding and identity
- Product and packaging
- Retail and promotion
About
There are loads of museums in the UK, and lots focusing on Art, in particular fine art, but how many are solely Graphic Design museums?
This museum will inform and inspire.
Things to include:
- Famous graphic designers
- The different eras with design
- History of advertisements
- History of photography, print (each different section)
- Galleries with vintage graphic design
- Interactive (letterpress/ screenprinting [I did this at the AndyWarhol museum in USA] area? create your own web page? etc)
Possible design outcomes:
- Tour map
- Adverts (different varities: magazine, TV, billboard, bus etc)
- Wall hangings
- Leaflets about exhibition
- Invite for the opening night, mailshot
- Postcards
- Bags / products for shop
- Signage around museum
- Posters
- Schools education pack
- Website
- Social media set ups
- Printed goods such as notebooks, pens etc
- Mock up of exhibit space
- Room decorations (quotes on walls etc)
- Door shrouds
- Floor stickers
- Outside banners
- Competitions / opportunities to join in
Things to consider:
- Where would this be?
- Who is the target audience?
- What tone does it have? Is it interactive, educational, etc...
- Why do I think there should be a graphic design museum?
- Is the focus print / digital / both?
- Logo, font choice colour
- Interactivity: could include peoples definitions of what graphic design is.
Things to research:
- Look at existing museums/exhibitions and their identities
- Go to museums and galleries in Leeds to take photos, so I can envisage what I need to create, and see what existing material each has
Wednesday, 15 August 2012
DP3/ Skills Driven/ Graphic Design Rulebook
Skills Driven
- Publishing and editorial - Product and packaging
About
The graphic design rule book will be a hand made book featuring hand rendered type and digitally created/altered type with inspiring quotes and rules for the aspiring graphic designer. It will be a light hearted and humorous gift making fun of cliches. I will also consider the packaging of the book, and some additional cliche free gift, like a screenprinted tote bag.
The idea came to mind when I found out about the Quoteskine book of illustrated type. (See blog post) Previously I have concentrated predominately on illustration, but this year, wanted my focus to move over towards typography, as I feel this is such a valuable and wanted skill that it is imperative that I have a vast knowledge in it. The idea of mixing type with image for illustrative type seemed to be a good comprise.
This brief is quite different to the other ones I have decided on, as it will still be handmade, giving me the chance to try screen-printing and letter pressing and other processes again, maybe for the last time. I will also be needing to book bind, and all these processes are things that I have had inductions and workshops in, but could do with going back to these.
It is still relevant to my design practice as the layout of the editorial will need to be thought about, and it does contain typography. Also, the gift that will accompany the book is relevant to my product design brief.
To make this brief a bit more substantial and challenging, I could also look in to font design.
Type Tutorials
As a subscriber to Computer Arts magazine, I see lots of tutorials I would be interested in doing, and I think there are some which would be very useful to this brief. I aim to have a practise with these tutorials, to learn some new skills, so that when I decide on the quotes I will use I can create some designs I will be happy with.
Some of them might be quite irrelevant to the final pieces I aim to create but I think I could still learn from doing them.
Book Making Tutorials
Type Ideas
Jelly/ Ice mould letters [stay cool?]
Letterpress
Screen printing
Sewing type
Letraset
'Found' type
Stamped
Print Finishes: foil, flock, gloss, spot colours
Laser cut
Cut onto wood, plastic etc
Typogateux
Letterpress
Screen printing
Sewing type
Letraset
'Found' type
Stamped
Print Finishes: foil, flock, gloss, spot colours
Laser cut
Cut onto wood, plastic etc
Typogateux
DP3/ Collaborative/ Retail
Collaborative Brief
I have become more interested in graphic design for fashion over summer and think this is an area I would like to focus on. This brief would link in with my feminist magazine brief, which would also have a strong focus on fashion.
This collaborative brief will see me working with another student from the college, from the fashion course. I have always been interested in the branding and identity of the fashion students at the Leeds College of Art final degree shows, in particular, last year the graphics and fashion collaboration for House of Herlihy.
The fashion designer I will be working with is Amy Bruton, a 3rd year Fashion and Innovation student.
Proposed products include:
A logo / Business cards / Letterhead design / Look book / Website / Promotional press pack
An identity that can be used on a number of products
To make this brief more substantial, I could think of other opportunities to be involved with graphic design for fashion:
- Create the tickets, flyers and posters for the graduate fashion show in june
- Branding and identity for a few designers on the course
- Creating the advertisements for fashion events throughout the year
- Possibly working on the fashion yearbooks
Before starting work we both need to check with our tutors that this collaboration is okay, and then we need to work on a contract to ensure that we both agree with what we are planning to do.
An interview with the fashion designer to get a full understanding of who she is as a designer and what her work is about would be needed, but as most of the final products are aimed at being delivered near to the time of the end of year show which is a while off, I feel this brief would be better to be worked on later in the year, when the final fashion collection is completed.
- Branding and identity
- Product and packaging
- Retail and promotion
About
I have become more interested in graphic design for fashion over summer and think this is an area I would like to focus on. This brief would link in with my feminist magazine brief, which would also have a strong focus on fashion.
This collaborative brief will see me working with another student from the college, from the fashion course. I have always been interested in the branding and identity of the fashion students at the Leeds College of Art final degree shows, in particular, last year the graphics and fashion collaboration for House of Herlihy.
The fashion designer I will be working with is Amy Bruton, a 3rd year Fashion and Innovation student.
Proposed products include:
A logo / Business cards / Letterhead design / Look book / Website / Promotional press pack
An identity that can be used on a number of products
To make this brief more substantial, I could think of other opportunities to be involved with graphic design for fashion:
- Create the tickets, flyers and posters for the graduate fashion show in june
- Branding and identity for a few designers on the course
- Creating the advertisements for fashion events throughout the year
- Possibly working on the fashion yearbooks
Before starting work we both need to check with our tutors that this collaboration is okay, and then we need to work on a contract to ensure that we both agree with what we are planning to do.
An interview with the fashion designer to get a full understanding of who she is as a designer and what her work is about would be needed, but as most of the final products are aimed at being delivered near to the time of the end of year show which is a while off, I feel this brief would be better to be worked on later in the year, when the final fashion collection is completed.
Wednesday, 4 July 2012
DP3/ Skills Driven/ Type
Skills Driven
May cover a mixture of these areas:
- Publishing and editorial
- Information and wayfinding
- Branding and identity
- Product and packaging
- Retail and promotion
About
I want to improve my skills with type only designs, covering a range of medias. As I did the image module not the type one last year, I feel like I have missed out on learning a lot of things so want to concentrate this brief solely on improving my type skills. I'm thinking of doing this either by attempting to answer new ISTD, YCN or D&AD competition briefs regarding typographic answers, or by re-writing some of the old briefs so that they fit my needs.
I might even end up developing my own font, as this is something I have always been interested in doing. I think this brief may change and develop a bit as my type skills progress, depending on what style of typography I decide I am most interested in.
For me, this brief is all about the type, so I'm not sure which format the final products will be in. I don't think this is as important, as I have other briefs where I will concentrate on improving these things.
To start with, I'm going to have to find some tutorials and things to learn more about typography.
I've also enjoyed downloading lots of new fonts in the hope that I'll use some of them in some of the designs I create. Such as this one and a few hundred more...
http://typedia.com
www.ilovetypography.com
www.typography.com
www.typographyserved.com
www.typophile.com
www.rsub.com/typographic
www.dafont.com
www.identifont.com
www.istd.org.ukwww.basedesign.com
www.apeloig.com
www.typography.com
www.typographyserved.com
www.typophile.com
www.rsub.com/typographic
www.dafont.com
www.identifont.com
www.istd.org.ukwww.basedesign.com
www.apeloig.com
http://friendsoftype.com
http://www.fonts.com
http://fontsinuse.com
DP3/ Competition/ YCN, D&AD, ISTD & Others
Competition Briefs
May cover any of these areas:
- Publishing and editorial
- Information and wayfinding
- Branding and identity
- Product and packaging
- Retail and promotion
About
I want to enter a few live competition briefs, as they can lead to great opportunities and look really good on your CV if you are to win. Earlier on in the year, I won a YCN award, so definitely have high hopes for entering more competitions. I don't want to enter loads and rush them though, I would rather choose a select few and spend a decent amount of time creating an outcome so that hopefully I would actually have a chance of winning.
As the competition briefs are not yet available, I can't really specify what I will do for the briefs.
Possible competitions to enter:
http://www.graphiccompetitions.com [briefs regularly uploaded]
http://www.istd.org.uk [new briefs launched 1st October]
http://awards.ycnonline.com [new briefs to come in October]
http://www.dandad.org/awards/student [doesn't yet state when new briefs will be loaded]
http://www.adobeawards.com/us/about/awards [new briefs to come in November]
I'll also be regularly checking my emails and looking out for other possible competitions that may become available during the year.
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1.
Tuesday, 19 June 2012
DP3/ Collaboration/ Surface Pattern Yearbook
Live Brief / Collaboration / Competitive
- Publishing and Editorial
About
For this brief, I was originally thinking about doing some live branding work, but then after discussions with other graphic designers on the course, we decided that we plan to submit a pitch for the Surface Pattern yearbook. I will be working with Kirsty Alderson; Kirsty Hardingham and Sophie Wilson. We all have an interest in image based design, as well as type and layout skills, so thought we would be a good team to pitch for this yearbook.
Personally I have an interest in illustration, and have lived with surface pattern course members for two years, so feel as if I have an understanding of the course. I have also visited the New Designers exhibition for the past two years running so have a genuine interest in the course.
After talking to students from last years thirds years on the course, they were unhappy with the quality of the yearbook created last year, so I think it is important we regain the trust of the course tutors and create the kind of yearbook that they will be impressed with. To do this we will need to ensure good communication with the tutors to ensure we are creating what they want us to. (If we get this pitch!)
After talking to students from last years thirds years on the course, they were unhappy with the quality of the yearbook created last year, so I think it is important we regain the trust of the course tutors and create the kind of yearbook that they will be impressed with. To do this we will need to ensure good communication with the tutors to ensure we are creating what they want us to. (If we get this pitch!)
First Meeting: 18/09/12
Here are the notes from our first group meeting.
- We need to decide how we will photograph the final work, and maybe need to enlist the help of a photography student, or practise with the equipment in the photography studio
- We need to contact the course tutor to ask their permission
- As last year the focus seemed to be on creating a stylish book more than anything else, this year we need to ensure that everything that should be covered is. For example, we could include a profile page with each member of the course, featuring a photograph of them, a short interview and some information about what they want to do next, alongside contact details. This is something we noticed was missing last year, so we want to make our yearbook personal.
- We would need to decide on a colour scheme, typeface, stock, general theme for the book, which would all come after a discussion with the tutor to see if they had a general theme they wanted to run throughout the course
- How could we make the design of the book relevant to the content of the course? For example, we could screenprint / use finishing touches such as flock or foil on the cover to show our understanding of the traditional printing processes used on this course
- We could include patterns inside - possibly a pattern including designs from the students?
- The placements and awards the students have gained need to be recognised and the achievements celebrated in this book to try and get them the best job opportunities
- We would need to ask tutors for rough dates when these tasks need to be completed
- We need to ensure the course tutors sign the proof copy of the yearbook we would make, to ensure their satisfaction before the document goes to print
- Do we need to consider ethical issues such as sustainable design when considering printing and stock choices?
- And of course we need to have a back up plan in case we don't get chosen to create this yearbook. There are a few other courses we all agreed we are interested in and would suit our combined skills to design for.
- We need to decide how we will photograph the final work, and maybe need to enlist the help of a photography student, or practise with the equipment in the photography studio
- We need to contact the course tutor to ask their permission
- As last year the focus seemed to be on creating a stylish book more than anything else, this year we need to ensure that everything that should be covered is. For example, we could include a profile page with each member of the course, featuring a photograph of them, a short interview and some information about what they want to do next, alongside contact details. This is something we noticed was missing last year, so we want to make our yearbook personal.
- We would need to decide on a colour scheme, typeface, stock, general theme for the book, which would all come after a discussion with the tutor to see if they had a general theme they wanted to run throughout the course
- How could we make the design of the book relevant to the content of the course? For example, we could screenprint / use finishing touches such as flock or foil on the cover to show our understanding of the traditional printing processes used on this course
- We could include patterns inside - possibly a pattern including designs from the students?
- The placements and awards the students have gained need to be recognised and the achievements celebrated in this book to try and get them the best job opportunities
- We would need to ask tutors for rough dates when these tasks need to be completed
- We need to ensure the course tutors sign the proof copy of the yearbook we would make, to ensure their satisfaction before the document goes to print
- Do we need to consider ethical issues such as sustainable design when considering printing and stock choices?
- And of course we need to have a back up plan in case we don't get chosen to create this yearbook. There are a few other courses we all agreed we are interested in and would suit our combined skills to design for.
Initial Research
One of the things we all agreed on was that we needed a really good understanding of the course to start with. We have looked at the information provided on the college website to give us a good idea, and will discuss the course with actual 3rd year students. A possible idea is to collect quotes/keywords from the students/tutors and from this information to include in the yearbook.
The course is also featured on arts thread View Course Portfolio. On Artsthread there is a bit more detail about each graduate, such as a list of their skills and a bit about their work. This helps them appeal to potential employers.
Next Steps
The next step is to discuss with our course tutor the possibility of us being able to design this yearbook. If this is agreed that we may be able to do this, we would need to meet with the Surface pattern tutor to discuss his opinions on this. Then we will have more meetings to delegate actions of what we would need to do to create this book.
DP3/ Research Brief/ The Internet
Research Brief
About this Idea
Inspired by Bradford Media Museum's Life Online exhibition.
I was fascinated by Bradford Media Museum's exhibition about the history of the internet, and realised how little I actually knew. After an initial trip to the museum just for a look around, when I decided I definitely wanted to focus this project on the history of the internet, I went back for a really good look around, making sure to play on all of the interactive things and take notes of all the information. I was there for a good few hours! [see notes] & [photos]
What is it going to be?
This is a research brief where I immediately decided on my topic but didn't know what I actually wanted to create, which is a bit of a strange way of working for me. I don't want to just copy off the Bradford Media Museum's exhibit, and I know I don't want to focus on an exhibition setting as this is what I am doing for another brief.
So I need to brainstorm what I can do to create an interesting outcome that has a different purpose from the existing exhibition. To do this, I need to work out what the actual problem is!
What is the problem?
- The internet is an important part of our lives now but we don't know much about how it started
- Youngsters don't know what a life without the internet was like
- Consider effects of viral media such as the KONY 2012 video
- Today youngsters can't even remember life before the internet - opinions on this
- Do we take the internet for granted today?
- What are the pros/cons of the internet?
- Is the internet good or bad?
- Which websites have changed the world? e.g. facebook, twitter, amazon, ebay, youtube, google, wikipedia
- Big Brother issue - are privacy settings ethical?
Considerations
- Who is it aimed at?
- What am I trying to achieve? (persuade, inform etc)
- How can it be different?
Possible outcomes
- App - Game - Quiz - Campaign - Event - Interactivitiy - Book
So I need to brainstorm what I can do to create an interesting outcome that has a different purpose from the existing exhibition. To do this, I need to work out what the actual problem is!
What is the problem?
- The internet is an important part of our lives now but we don't know much about how it started
- Youngsters don't know what a life without the internet was like
- Consider effects of viral media such as the KONY 2012 video
- Today youngsters can't even remember life before the internet - opinions on this
- Do we take the internet for granted today?
- What are the pros/cons of the internet?
- Is the internet good or bad?
- Which websites have changed the world? e.g. facebook, twitter, amazon, ebay, youtube, google, wikipedia
- Big Brother issue - are privacy settings ethical?
Considerations
- Who is it aimed at?
- What am I trying to achieve? (persuade, inform etc)
- How can it be different?
Possible outcomes
- App - Game - Quiz - Campaign - Event - Interactivitiy - Book
Tuesday, 12 June 2012
DP3/ Dissertation Subject/ Women's Magazine
Publishing and Editorial
Branding and Identity
Research Brief - Area of research: feminism (relevant to dissertation)
Skills Driven - Improving typography and layout design
I came up with the idea for my first brief straight away, as it is based on the theme of my dissertation. I'm asking the question: Can women's magazines, focusing on the specific example of Cosmopolitan, ever be considered feminist? So, It would be great to link in my design practice by proposing a design for a magazine that is suitable for feminists.
My ideas for my women's magazine:
- No celebrities on the cover, either real women or artwork
- A bit like stylist magazine, but for a younger audience
- Featuring affordable clothes, and articles relevant for a younger audience
- Adverts inside are approved and won't lower the self-esteem of the viewer
- Suitable for feminists but appealing to all
Design possibilities & considerations:
- Contains illustrations, type, photography etc...
- Foil logo, spot varnish, some type of finish to stand out (like computer arts magazine)
- Could be a different paper stock to other glossy magazines (like company magazine is now)
- Could be handbag size and normal size like cosmopolitan, so that it can be taken everywhere (need to consider where it will be read)
- Could use spot colours (like wired magazine does)
- Spines could line up to make an image (like you often see with partworks)
- Images overlapping on to next pages, irregular columns, the text being diagonal, breaking the rules of layout design in magazines (as David Carson did)
- Sketch out magazine plans first using a grid system
- Consider hierarchy of page - what should be seen first?
- Reader may dip in and out of the magazine, so consider the flow and how to guide the reader across the magazine
- Could do different editions/covers for the same issue to make them collectables
- Consider product/range/distribution... what else could come out of it? For example, cosmopolitan sell watches and other branded goods. Books, blog, website....
- Readability is key - 60 characters per line. Consider kerning, leading, font size, choice, colour etc
- Think about how much it will cost and how this will affect advertising and how much the target audience can afford to pay
- How will it be bound? Create a dummy magazine to test the size
- What stock will be used? Could have a thicker cover, maybe fold out bits.
- Needs to stand out. Could be an unusual size (like national geographic magazine)
- Could have die cut pages that show through to reveal something from the page behind
- Use of different stocks inside to keep the pages exciting
- Free gifts with the magazines can attract attention, can be useful things such as extra magazines, CDS, (one magazine did free tampon cases) etc
- Front cover could be done in a different style each week to showcase different artists talents, and could sometimes be designed by readers (like stylist magazine)
- How is it wrapped? Does it have a bellyband? Come with a bookmark?
- Mix of hand drawn and digital designs. (like the liberty christmas magazine and pages from cath kidston magazine)
- Borders around images, maybe just one image on page, to have a completely different look from the standard women's magazine (such as oh comely!)
Features of magazine:
- Fashion & Beauty
- World News
- Topical Issues
- Business Advice
- Craft / Cooking Section
- Inspirational Women
- Travel
[My magazine will feature celebrities, but only interviews and things they agree with, no speculated gossip, no photos judging their weight/cellulite etc. The features will celebrate these celebrities achievements rather than criticising them.]
[My magazine will feature celebrities, but only interviews and things they agree with, no speculated gossip, no photos judging their weight/cellulite etc. The features will celebrate these celebrities achievements rather than criticising them.]
I'm going to start by researching what is already out there for women in the UK in terms of magazines, as well as looking at general magazine design.
///
I've started some initial research on magazine design to go with the research I am doing for my dissertation about feminism.
Before I can start designing anything, I need to make some decisions about the magazine and its content, and then I'll think about what it will look like.
In the mean time, I think I should play about a little bit with type and layout design, maybe following some tutorials to gain a better understanding of this.
What can I call it?
I've looked up the dictionary definition of feminism to find synonyms, to help me think of a relevant name I could call the magazine.
- Liberty Girl (freedom from control)
- variations: Liberty&Love; Miss Liberty, Liberty Heart
- Womanism or Womanist (believing in and respecting the abilities and talents of women; acknowledging women's contributions to society)
- Femme Fatale (Some say the femme fatale "remains an example of female independence and a threat to traditional female gender roles,")
- Butterfly Effect (The butterfly effect is a metaphor for the concept that small, seemingly insignificant events — like the fluttering of a butterfly’s wings — can produce tremendous and unanticipated consequences)
- Venus (Men are from Mars, Women are from Venus)
- Virtue (A good or admirable quality)
///
I've started some initial research on magazine design to go with the research I am doing for my dissertation about feminism.
Before I can start designing anything, I need to make some decisions about the magazine and its content, and then I'll think about what it will look like.
In the mean time, I think I should play about a little bit with type and layout design, maybe following some tutorials to gain a better understanding of this.
What can I call it?
I've looked up the dictionary definition of feminism to find synonyms, to help me think of a relevant name I could call the magazine.
Here are some more keywords to define what feminism is:
I've tried to think of some ideas based on these keywords. I want it to be obvious that the magazine is feminist, and supports women's rights, but I also need to the name to still seem stylish. It also needs to be a name thats not been used before and isn't too similar to what else is already available.
What am I trying to suggest about the target audience?
- Intelligent - Stylish - Creative - Believes in equality - Interested in whats going on in the world - Confident, inspirational, powerful women - Independent
Ideas
- Liberty Girl (freedom from control)
- variations: Liberty&Love; Miss Liberty, Liberty Heart
- Womanism or Womanist (believing in and respecting the abilities and talents of women; acknowledging women's contributions to society)
- Femme Fatale (Some say the femme fatale "remains an example of female independence and a threat to traditional female gender roles,")
- Butterfly Effect (The butterfly effect is a metaphor for the concept that small, seemingly insignificant events — like the fluttering of a butterfly’s wings — can produce tremendous and unanticipated consequences)
- Venus (Men are from Mars, Women are from Venus)
- Virtue (A good or admirable quality)
Design Practice 3 / Initial Ideas
Before I decide which ideas to actually follow up, I've brainstormed some of my initial ideas. Then I'll choose the ones that are most relevant to the areas of practice I want to focus on, and the ones that I think I'll get the most out of by completing. I want to learn new things and this will be my last chance to do what I want to do, before I work for others and just do what they want me to!
- Women's magazine suitable for feminists, relates to my dissertation (research)
- Book about the history of the internet, inspired by Bradford Media Museum exhibition (research)
- Fictional rebrand of a cafe / packaging / promotion / retail (skills driven)
- Do editorial images for a whole newspaper for a month to improve image skills (skills driven)
- Photography collaboration with another student (skills driven / collaboration)
- Create signage and retail set up for a fictional fashion shop and create packaging, cover promotion (collaboration)
- A fictional graphic design shop selling fonts etc, chance to learn more about graphic design (research)
- A LCA graphic design magazine featuring students work (live)
- Graphic design museum set up, covering promotion / signage / etc, chance to learn about the history (research)
- Rules for graphic design students, illustrated book with type, infographics etc (skills driven)
- Creating the branding for a series of upcoming designers (live)
- Working with another LCA graphic design student to enter college competitions (competition / collaboration / live)
- Entering new competition briefs, writing my own based on old ones (competition)
- Cross course collaboration, working with printed textiles students creating our own range of products and packaging (collaboration)
- Creating type only posters from old ISTD briefs in an attempt to improve type skills (skills driven)
- Women's magazine suitable for feminists, relates to my dissertation (research)
- Book about the history of the internet, inspired by Bradford Media Museum exhibition (research)
- Fictional rebrand of a cafe / packaging / promotion / retail (skills driven)
- Do editorial images for a whole newspaper for a month to improve image skills (skills driven)
- Photography collaboration with another student (skills driven / collaboration)
- Create signage and retail set up for a fictional fashion shop and create packaging, cover promotion (collaboration)
- A fictional graphic design shop selling fonts etc, chance to learn more about graphic design (research)
- A LCA graphic design magazine featuring students work (live)
- Graphic design museum set up, covering promotion / signage / etc, chance to learn about the history (research)
- Rules for graphic design students, illustrated book with type, infographics etc (skills driven)
- Creating the branding for a series of upcoming designers (live)
- Working with another LCA graphic design student to enter college competitions (competition / collaboration / live)
- Entering new competition briefs, writing my own based on old ones (competition)
- Cross course collaboration, working with printed textiles students creating our own range of products and packaging (collaboration)
- Creating type only posters from old ISTD briefs in an attempt to improve type skills (skills driven)
Design Practice 3 / Negotiated Briefs
Summer Brief
Identify and formally present a set of 10 briefs (supported by statement of intent and initial research and development for each) that you intend to respond to during level 6 of the programme. The briefs should reflect your emerging interests in professional Graphic design practices.
We are directing our own practice for Level 06. For each brief consider: why you are choosing them, what you aim to learn and what work you will have for your portfolio.
Identify and formally present a set of 10 briefs (supported by statement of intent and initial research and development for each) that you intend to respond to during level 6 of the programme. The briefs should reflect your emerging interests in professional Graphic design practices.
We are directing our own practice for Level 06. For each brief consider: why you are choosing them, what you aim to learn and what work you will have for your portfolio.
Things to Consider
- What skills do I want to develop and how can the briefs support this?
- What subjects am I interested in and how can the brief accommodate this investigation?
- What audiences and contexts do I want to design for and why?
- What do you aim to get from collaborative/ live briefs?
Notes
- Need to have a significant amount of work for each brief
- Will do about 5 of these briefs before christmas, others may lead on to fmp
- Use live briefs, take a brief, modify deliverables, use competition briefs as a starting point
- Brief writing tutorials after summer
- Consider what the product/range/distribution will be and brainstorm ideas for all 10
- Live briefs could include pitches for yearbook and degree shows
- Decide which briefs you will do straight away
- What do you want to do? What do you need to do?
Friday, 25 May 2012
OUGD203 Links
Design Practice
Part 1 - Collaborative Practice: YCN [6 week brief]
Submission Guidelines
YCN Briefs
What Is A Design Practice?
Recruitment Task
Choosing a Brief
Peacocks Research
Peacocks Competitors Research
Re-Written Brief & Concept Statement
Un-picking the Brief
Defined Concept Statement
Primary Research about Peacocks Customers
Concept Boards
Crit about Concept Boards
How to Have A Successful Shop
Initial Design Ideas
Pearl Lowe Clothes
Mailing List
Mail Shot / Invitation Design
Developed Design Ideas
Window Display
Website Design
Editing the Images
Developed Website Design
Newsletter Design
Eco Friendly Ideas
Bags & Labels
Poster Designs
Final Crit
Website Pages
Shopping Pages
Website & Newsletters In Context
Blog
Proposed Order of Release
Development of Mailshot
Final Window Display
Presentation Boards / Feedback
Text for Boards
Final Boards / Submission
My Module Submission Boards
Part 2 - Individual Practice: Product / Range / Distribution [5 week brief]
Competition Briefs
Chosen Briefs
What I want to do & Initial ideas
Writing my brief
Subject Research... Children's Books
Subject Research... M&S
Questionnaire
Concept Crit
Product - Picnic Carrier Packaging
Quotes & Type Choices
Product - Picnic Carrier Products
Alice in Wonderland Information
Specifications
Feedback from Progress Crit
Typography Experiments
Vector Illustrations
Making the leaflet
Design of contents
Design of cake and tart packaging
Design of picnic carrier
Final Crit
Recycling Labels
Finalised Brief
Final Labels
Final Boxes
Final Carrier
Final Photoshoot
Submission Boards
Design Context
Fashion Retailers Websites
Peacocks Research
Bags & Labels
Methods of Promotion
Design Direction
Pearl & Daisy Lowe Range... Photography & Adverts
Visual Merchandising
Inspiring Graphic Design
Website Design
Fashion Branding & Advertising
Eco Friendly Designs
Mailshot Inspiration
Initial Research - Picnic Carriers
Children's Books
Vector Illustrations
Stylish Packaging
Marks and Spencer's Food Packaging
Alice in wonderland designs
Type based designs
Simple Imagery
Leaflet Design
Product Packaging
PPD
Ongoing Evaluation Part 1
YCN Evaluation
Ongoing Evaluation Part 2
Product / Range / Distribution Evaluation
Part 1 - Collaborative Practice: YCN [6 week brief]
Submission Guidelines
YCN Briefs
What Is A Design Practice?
Recruitment Task
Choosing a Brief
Peacocks Research
Peacocks Competitors Research
Re-Written Brief & Concept Statement
Un-picking the Brief
Defined Concept Statement
Primary Research about Peacocks Customers
Concept Boards
Crit about Concept Boards
How to Have A Successful Shop
Initial Design Ideas
Pearl Lowe Clothes
Mailing List
Mail Shot / Invitation Design
Developed Design Ideas
Window Display
Website Design
Editing the Images
Developed Website Design
Newsletter Design
Eco Friendly Ideas
Bags & Labels
Poster Designs
Final Crit
Website Pages
Shopping Pages
Website & Newsletters In Context
Blog
Proposed Order of Release
Development of Mailshot
Final Window Display
Presentation Boards / Feedback
Text for Boards
Final Boards / Submission
My Module Submission Boards
Part 2 - Individual Practice: Product / Range / Distribution [5 week brief]
Competition Briefs
Chosen Briefs
What I want to do & Initial ideas
Writing my brief
Subject Research... Children's Books
Subject Research... M&S
Questionnaire
Concept Crit
Product - Picnic Carrier Packaging
Quotes & Type Choices
Product - Picnic Carrier Products
Alice in Wonderland Information
Specifications
Feedback from Progress Crit
Typography Experiments
Vector Illustrations
Making the leaflet
Design of contents
Design of cake and tart packaging
Design of picnic carrier
Final Crit
Recycling Labels
Finalised Brief
Final Labels
Final Boxes
Final Carrier
Final Photoshoot
Submission Boards
Design Context
Part 1 - Collaborative Practice
Peacocks Research
Bags & Labels
Methods of Promotion
Design Direction
Pearl & Daisy Lowe Range... Photography & Adverts
Visual Merchandising
Inspiring Graphic Design
Website Design
Fashion Branding & Advertising
Eco Friendly Designs
Mailshot Inspiration
Part 2 - Individual Practice
Children's Books
Vector Illustrations
Stylish Packaging
Marks and Spencer's Food Packaging
Alice in wonderland designs
Type based designs
Simple Imagery
Leaflet Design
Product Packaging
PPD
Ongoing Evaluation Part 1
YCN Evaluation
Ongoing Evaluation Part 2
Product / Range / Distribution Evaluation
OUGD203 . PRODUCT.RANGE.DISTRIBUTION. Evaluation
PRODUCT.RANGE.DISTRIBUTION.
For this evaluation, I have looked back at the list I made at the start about what I wanted to achieve, to consider if I have done the things I wanted to.
1. What skills have you developed through this module and how effectively do you think you have applied them?
Through this brief I have developed the skills mentioned in the title of the brief, especially considering the range of products. After a workshop early on in this brief, I learnt that covering a range of products was important for many matters, such as making more money in the real world. Covering a range of outcomes is something that I said I wanted to do at the beginning, and I have applied this, by creating a set of packaging for about ten products.
As I had to write the brief myself, this is a skill I have developed, as normally, the brief has already been written for me. I had to make sure my brief was defined so I didn’t get stuck at a dead end because I had too many options, so I gave myself restrictions, such as limited colour palette. I think I have applied this skill well, as it is the first long brief that I haven’t felt I have got stuck with.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I have developed my packaging skills, as its something I’ve barely touched on while I’ve been on this course. This has informed my design development process as I have focused on an area which I haven’t spend much time on before, which is something that I said I wanted to do initially. As a result, my presentation skills have improved, as this is so important with packaging, to get things perfect. I’ve also had to be more organised, as I had to consider in advance what I needed printing, to book print slots, and make sure there was enough time in case something went wrong. So by doing what I wanted to, I have ended up improving over skills as well.
3. What strengths can you identify in your work and how have/will you capitalize on these?
I think with every evaluation that goes by I feel more confident with myself as a designer, and so find more strengths in my work as I am actually working hard on the things that I say I will do differently next time. I think feeling confident in my work is the greatest strength, as it was something I was really lacking. I am happy with my work and have enjoyed creating it. I can capitalise on this by promoting my work to help my PPD.
I have planned everything so that I have covered every aspect that I needed to, to really create the ‘Perfect Picnic’ as stated in the title of the YCN competition brief that my brief was adapted from. This has meant that I have covered a wide range of materials, and that the perfect picnic could actually be a realistic product.
I have set myself restrictions which I have stuck to, such as a limited colour palette and following the Marks and Spencer Plan A policy, and this has made an open brief in to a brief I could control. In the past, I have got stuck with open briefs, but I now know that having a defined direction is a good thing.
4. What weaknesses can you identify in your work and how will you address these more fully?
A weakness is not taking risks with my work, which is something I am very aware of. I stick to what I know a lot of the time, and while my outcome for this brief isn’t similar to what I have done before, I don’t want to get stuck with a ‘style’ yet, so I need to continue to take risks and experiment more, to learn new things. Finding inspiration on blogs, asking others for their advice and trying tutorials will help me to create work that stands out from the rest of my work.
I have spent a lot of time on making sure my concept was how I wanted it to be, and this has meant that the design side was a bit rushed. I might have wanted to create more products, or just spend more time experimenting before deciding everything was ready to print. I think in future I need to decided what I am doing earlier on, so as not to waste any time. I can do this by continuously asking for feedback on my ideas, and not just waiting for crits.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
-1- I will make sure I consider book binding. My leaflet ended up turning out just fine, and I am happy with it, but I didn’t consider how it would be bound when designing, which could have meant that the leaflet wouldn’t fit together. This is something I have struggled with throughout the modules this year so definitely need to revisit book binding as I will probably be creating more publications next year.
-2- I need to experiment with creating type only pieces. I am happy with my final piece, but the focus isn’t as much on the type as I wanted it to be. As an image person, I wanted to experiment with type to help improve my skills, but I ended up turning the focus back to illustration. I need to be brave in the future and try a different direction, even if its not what I end up going with, as this will improve my overall design skills.
-3- I would arrange more print slots to print mock ups and print a few extras when making nets. Printing is always a stressful experience, and I was worried the colours wouldn’t work how I wanted to when I came to print, so having done a test run beforehand would have ensured I was happy with my prints.
-4- Continue to work on my photography skills so I can have the confidence to photograph my final pieces in context rather than just by themselves, as I think this will look better on my design boards.
-5- Print things more than 2 days before the hand in, so I have time to reprint if something goes wrong, and so I don’t have to rush creating my boards and doing my photo shoots.
6. How would you grade yourself on the following areas
(5= excellent 4=very good 3=good 2=average 1=poor)
Attendance = 4
Punctuality = 4
Motivation = 4
Commitment = 4
Quantity of work produced = 3
Quality of work produced = 3
Contribution to the group = 4
Attendance = 4
Punctuality = 4
Motivation = 4
Commitment = 4
Quantity of work produced = 3
Quality of work produced = 3
Contribution to the group = 4
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