So here is what we intend to create and how we will create it -
All ideas are based on a re-launch event, held in Summer 2012, with a focus on a new range by Pearl Lowe, and bring a new, younger, fashionable audience to Peacocks. We are giving them a new identity, but keeping the same logo to keep loyal family customers. We are going with a simplistic, stylish theme that again will appeal to both the younger audience and the loyal audience of mothers buying for themselves and their families. Chloe came up with the slogan 'Just good fashion' and we have decided to use this as it is representing what we are trying to communicate about Peacocks, as a lot of the people we spoke to didn't even know what Peacocks sold, so we needed to convince them with our campaign.
- Mail shot / Invite :
- Poster series :
(These will be mocked up on to billboards, in to magazines)
- Window display adverts :
(These will be mocked up on to an illustrator version of the Peacocks store front)
- Goody bags for the launch party :
- Mini Magazine
- Website
- New labels for Peacocks clothes
Chloe has been researching mail shots and invites [see blog post 1] & [see blog post 2], so she is going to continue to design some interactive mail shots.
As I've done a lot of research into website design, I'm going to have a go at mocking up a website, based on the styles we agreed on. We didn't have a crit this week but I think we need to ask others for some feedback to get fresh pairs of eyes on to our designs.
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Chloe is going to design:
- Mailshot
- Poster
I am going to design:
- Website
- Newletter
- Store Window Displays
- Mini Magazine
Both going to design:
- Labels
- Bags
We need to print:
- Mailshot
- Poster
- Bag
- Labels
- 5xA2 Presentation Boards
