We decided that the best place to start was researching Peacocks so that we were experts about the brand, so we can eventually create designs that fit who they are as a company.
I looked at the existing branding and identity for peacocks and wasn't impressed, so it proves our campaign will be needed!
Peacocks Website:
Old Logo:
Current Logo:
Peacocks Shop:
My visit to Peacocks Merrion Centre:
Peacocks events found on Facebook page:
Peacocks Facebook fan page:
| Founded |
1884
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| About |
Peacocks is a UK retailer offering great value fashionable clothes online for both men and women, at very affordable prices.Shop online: www.peacocks.co.uk
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| Company Overview |
Peacocks strives to provide the latest key fashion trends for amazing prices and is Britain's hottest value fashion chain right now.
Continuously expanding, today Peacocks has over 570 stores in the United Kingdom and a over 100 stores in 18 countries worldwide. In August 2007 Peacocks was one of the first value fashion retailers to launch an online store; log on now to check out what's new and what the favourite items are. |
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Peacocks Twitter:
Examples of Peacocks advertisements:
These adverts aren't amazing, and I think the logo ruins the ones it is used in as it looks so out of place and not as if it is for a fashion store. Peacocks need to decide on a style that suits their store and stick with it to make all branding look like it is for the same store rather than totally different stores as seen with these examples. The adverts also need to be circulated well, as I did have to search quite hard to find these, so they obviously didn't do the job they were intended for of advertising these things.
Chloe has found some quotes about Peacocks in the press:
