Our Work
For the final crit, we have to show:
Final Designs
- my website design
- my newsletter design
- chloe's invite design
And the concept for the bags and window display.
Chloe has also mocked up some boards showing our progress. We can also leave my blog open during the crit to help people understand what we have done. We will be getting some final feedback as we have less than a week to finish this project! We present it on Tuesday 27th, and it needs to be sent in the form of presentation boards to YCN before the 30th.
1. Mailshot / What party is about
2. Website / Shows vintage theme
3. Newsletter design / Window display
4. USP - Recycling Concept
Feedback from Others
Again we started this crit with choosing five questions we wanted answering to get the best suited feedback:
1. What impression do you get from the type writer type face? Does it match the rest of the pages theme?
2. What do you think of the layout of the website?
3. How can we push our solutions further?
4. How can we improve our boards?
5. Does the vintage theme link and is it obvious?
I have typed up the feedback we received:
1//
STRENGTHS
- Fonts are well chosen, suited to the brief and the tone of voice
- Website is clear and seems easy to navigate
- Photos fit very well with overall aesthetic
AREAS FOR IMPROVEMENT
- There needs to be an outline of what the brief is about on the boards
- On the invite the text on the back is too small
- Mock ups of the invite need to be made and photographed to improve boards
CONSIDERATIONS
- For going green, using green on the bags would be too obvious, be clever with it and make sure the bags fit in with the rest of the campaign aesthetically
- Focus more on your vintage approach, its really strong and current, roll this out across the whole range
- Spelling errors on boards
2//
STRENGTHS
- Type face works well with the vintage feel and gives the brand a more fashionable feel
- Clean, good consistent layout - very nice
- Vintage style works
AREAS FOR IMPROVEMENT
- Check spelling
- Develop ideas/solutions so that they stand out and make sure everything is connected
- Make the invitations stand out - use foil? Use the pink website tabs colour rather than the Peacocks blue
- Label boards and explain what you have done, intended to design and why, and what the problem was
- Layout of boards need to be consistent
CONSIDERATIONS
- Name each page
- Make your concept and the problem you are trying to solve clearer in the boards
- Use the typewriter font throughout - put it on the invitations, bags and on the name of the collection on the boards
- Maybe for the board appearance have the light pink as a background instead of the white
- Make sure all pages connect visually
- Make titles clearer on each board
Action Plan
After talking about the feedback and what people had suggested we also thought of some things that needed changing ourselves.
- Keep the colour in the invite consistent with the other products and use the white border as used in the photos
- Mock up the newsletter on an email setting so it is obvious what it is
- For the website, make pages as if you can actually shop with the individual dresses
- Make a blog to match with the same headers
- Need an envelope to put the address on for the mail shot
- Make a countdown to the re-launch of the website to put on the Peacocks homepage for now before proposed re-launch
- Mock up how website looks on an iPhone
- Make a page for the website showing the kids Pearl Lowe range
- Make the invite triplex with the pinky colour as the middle paper
- Make the image in the website design more central rather than having columns
- For one of the 3/4 - Daisy Lowe's swimwear and one with the children's range
BOARDS
- On the boards write the proposed order of things happening / launching
- Make the image in the website design more central rather than having columns
- For one of the 3/4 - Daisy Lowe's swimwear and one with the children's range
BOARDS
- On the boards write the proposed order of things happening / launching
- Put concept statement on boards
- Make sure your audience is stated
- State the title of the problem you are solving
- State specifications such as stock choices, colours and typefaces
- Things you can't show but want to
- Name, what brief you're answering, college, contact details and number the boards
- Name, what brief you're answering, college, contact details and number the boards
- Work on board layout, use Indesign rather than illustrator
- 5 A2 boards that tell your story between 100-120dpi PDF file
- Print boards for next weeks presentation
- 5 A2 boards that tell your story between 100-120dpi PDF file
- Print boards for next weeks presentation
Monday - print, make and photograph final products and put on boards
