1//
- An idea is to create canvas bags. As I mentioned when researching bags and labels, these bags are good as they can be reused many times so are good for the environment, and also, the bags are a good advertisement for the store as people may use them for other things, such as to use for college, therefore, getting noticed lots by the target audience.
They might be quite expensive to make but we could propose some sort of offer, where you got one if you spent over £20, or maybe they are just given away on the day Peacocks relaunches?
We could screen print some canvas bags as examples, containing the Peacocks logo clearly visible, and also, the street name of one of the bigger stores, such as one in Cardiff as an example.
Inspired by these examples:
If we couldn't get to print the bags, we could mock up some ideas, such as in the above Think Green example. I like how simplistic these designs are, with text only, and it being the message and the concept that is the most important part of the design.
2//
- The labels in the clothes could be printed on to recycled paper. It is important that even if the labels are environmentally friendly that they match the style of the rest of the designs.
Inspired by this design, which is printed on to recycled paper, and it looks great with the colour choices:
3//
- Only print what is needed. We know that simple is the most effective way of graphic designing, so we can follow this notion by not wasting ink, and just printing what is needed.
Inspired by this simplistic menu design:
- Again, in a similar way, as what we are submitting will be mainly digital unless we decide to post something, we can just print the mail shots, bags and labels to save printing unnecessary mock up items.
