Proposed order of release of products:
I have written a proposed order of release for the products me and Chloe have made based around the date we decided we would hold the party.
- COUNTDOWN ON WEBSITE
Starts now, counting down to the re-launch of the website, at the same time as the party
- MAILSHOTS
Sent out on 30/3/12 ready for the party on 21/4/12
- WEBSITE
21/4/12 (day of party to celebrate re-launch)
- COMPETITION
Released on to website on 23/4/12 to coincide with new blog
- BLOG
23/4/12 (with news of re-launch party from the weekend)
Updated twice a week from there on
- NEWSLETTER
23/4/12 (with news of re-launch party)
Sent out every monday from there on
- MAGAZINE ARTICLES
We're not actually creating this articles as obviously the party isn't really happening, but we are proposing that the party would be covered in features like these from magazines such as Grazia, OK, Look, Now etc... These would be from the week 21/4/12 to 27/4/12
- NEW STORE DISPLAYS
New window displays to be put in 23/4/12
- MAGAZINE ADVERTS // BUS STOP ADS // BILLBOARDS
To come in place 23/4/12 to coincide with everything else
- LABELS
New clothes labels to coincide with new window displays 23/4/12
- FREE CANVAS BAG
Advertised on the newsletter and the blog, promotion starts on 23/4/12 and ends on 07/5/12
- NEW PAPER BAGS
Come in store with the new labels from 23/4/12 and are there to stay
