BACKGROUND //
Chloe found that Peacocks did have a blog, that talked about their products, as well as what celebrities were wearing, fashion advice, what the trends were etc. When Peacocks went into administration, this blog froze, and hasn't been updated since. Its not set out well and wasn't advertised very well at all, so I bet this went quite unnoticed. This blog was even interactive with competitions such as this:
This blog could have been a good opportunity to attract a younger audience, however, like the rest of Peacocks methods of promotions, it just wasn't reaching the audience.
UPDATED //
Using the vintage layout I created for the website, I am going to update the blog. If it looks more attractive, and there is some sort of incentive to follow the blog, more people will look at it, and therefore, Peacocks can use this blog to promote its products and build up a loyal customer base. The blog needs to be easy to find, so I have included a link to it on the website and also on the newsletter. The blog would need to be updated regularly to keep customers interest, and have exclusive offers that people wouldn't be able to find otherwise.
